Senior Email Marketing Manager

Job Description

About the Role

DoorDash’s B2B Growth Marketing team (Merchant and Work divisions) is seeking a senior email marketing leader to own pre-sales email marketing. This individual will be responsible for the development and execution of our email marketing strategy as well as building thoughtful automation. As a leader within the B2B Growth Marketing team, this role will be tasked with attracting, engaging, and acquiring new merchants and corporate decision-makers.

The ideal candidate must have superb written skills and technical ability to create complex email campaigns. We are looking for a highly strategic email marketing leader who thrives in fast-paced environments and can roll up his/her sleeves to build, deploy, and launch email initiatives quickly while also ensuring quality and complying with brand guidelines.

You’re excited about this opportunity because you will...

• Define and drive strategy to increase engagement across all pre-sales email acquisition efforts including top-of-funnel email nurtures, landing page retargeting, lapsed contact re-engagement, and bottom-of-funnel acquisition campaigns
• Own pre-sales email communication from development through execution including content, relevancy, smart segmentation, and personalization
• Plan, develop and execute on an A/B testing roadmap (layout, format, frequency, copy, etc.) to continuously improve email performance
• Manage email data maintenance, briefing, review, code/build, QA and deployment processes for all pre-sales email/newsletter campaigns
• Develop and present weekly, monthly, and ad hoc reporting on email performance
• Monitor the marketplace to keep ahead of best practices and put forward perspective on best-in-class email marketing opportunities
• Build deeper insights into segmentation through data analysis and behavioral retargeting while also reporting on email list quality and health.

We’re excited about you because...

You have:

• 8+ years of direct, hands-on experience developing email strategies, building email nurtures and executing on campaigns.
• Deep experience and understanding of major ESP platforms including; Marketo, Hubspot, Iterable, and more.
• Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action. SQL experience is a plus.
• Superb written and oral communication skills; excellent presentation and interpersonal communication skills.
• Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners.
• A relentlessly resourceful nature. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
• A B.S. or B.A. Degree in Marketing, Journalism, or related field.

Why You’ll Love Working at DoorDash

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learning - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
• We offer great compensation packages and comprehensive health benefits.

About DoorDash

DoorDash is a technology company that connects customers with their favorite local and national businesses in over 4,000 cities and all 50 states across the United States and Canada. Founded in 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last-mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.doordash.com .

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.