Digital Marketing Specialist- SISW- 223345

Job Description

The Digital Marketing Specialist is responsible for planning, execution, and management of online demand generation programs.

As the expert in B2B media buying, social selling, digital display ads, paid social, social selling, and content partnerships, this role partners with companywide marketers to guide program strategy and content, to meet the demand generation goals and pipeline KPIs.

Inquisitive and data driven, the Digital Marketing Manager reviews program performance to ensure targets and goals are exceeded, sharing insight and feedback. This role develops and tests new programs, and identifies opportunities and initiatives to scale in alignment with the strategic needs of the industry, and global/regional markets.

Role & Responsibilities:

• Partner with all marketing groups to define investment strategies, priorities, and KPIs
• Maintain comprehensive budgets
• Devise and develop stand-out differentiated digital media campaigns that support our demand generation objectives
• Plan and coordinate digital media programs and communications across the AMS sales region, providing support for global teams in ensuring content is localized and relevant
• Partner with the broader marketing teams to deploy engaging campaigns and content
• Team with corporate and local social media teams to coordinate and align with broader company initiatives
• Refine and expand subject matter expertise in digital marketing and social media tactics, actively sharing insight with the broader organization
• Manage cross team service-level agreements (SLA) to ensure campaigns execute on time
• Contribution to, and support, go-to-market strategies
• Ensure that all stakeholders understand the plan’s objectives, cadence and KPIs
• Set plan, campaign and tactics targets, providing regular and consistent feedback on performance to stakeholders

Skills and Abilities Required:

This position requires an individual who has both marketing and sales knowledge with strong planning, analytical, execution and communication skills. Knowledge of market, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our sales team is essential.

• 3–5-year experience in digital marketing, social media and B2B practitioner who has led the planning, execution and optimization of global or regional campaigns
• Deep knowledge of the B2B sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration
• Fluent in demand generation performance management in a B2B environment
• Able to align tactical plans with strategies consistently producing results on time and within budget
• Innovative – able to think both strategically and creatively to create industry-leading campaigns
• Highly motivated, inquisitive and persistent
• Readily adaptable to changing market and organizational requirements
• Highly collaborative and results oriented
• Two or more years working with direct or indirect sales teams in relevant markets developing regional or territory business plans
• Fluent in English and highly effective at presenting across a wide range of functions and organizations

Education and Experience Requirement:

• Undergraduate Degree
• Proven digital marketing experience, specific B2B experience

Working Conditions/Physical Requirements:

• Percentage of travel: <15%

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

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