Customer Marketing Manager, Racing

Job Description

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon and Scotland. Our brands include:

• FanDuel — A game-changing real-money fantasy sports app
• FanDuel Sportsbook — America’s #1 sports betting app
• TVG — The best-in-class horse racing TV/media network and betting platform
• FanDuel Racing — A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
• FOX Bet — A world-class betting platform and affiliate of FanDuel Group
• PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Manager, Racing Retention to drive our customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs for Racing, and collaborate with multiple departments within the company including but not limited to Brand, Commercial, Growth, Product, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

• Work with a team of Customer Marketing professionals to create a best-in-class retention program
• Own a limited number of CRM campaigns, from ideation to execution to evaluation across email, mobile, onsite, and paid channels
• Lead customer marketing innovation by unlocking opportunities for automation using technology
• Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Customer Data Platform) and our data sources
• Know our data architecture and understand how it impacts customer segmentation and marketing enablement
• Play a key role in setting up new end-to-end marketing campaign automations
• Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
• Understand how to leverage APIs to create automations and personalize campaigns at scale using Movable Ink and real-time triggers/events
• Oversee the creation of documentation for owned projects to facilitate knowledge sharing
• Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

THE STATS
What we're looking for in our next teammate

• 5+ years of experience in email and/or mobile marketing, with expertise in creating and managing marketing campaigns from start to finish
• 2+ years experience in managing or mentoring people
• Bachelor’s degree or equivalent industry experience preferred
• Strong understanding of Email Service Providers (preferably Braze and Movable Ink) and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
• Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc)
• Strong understanding of CRM platform metrics
• Comfortable with querying and logic (SQL knowledge a plus)
• Proficient in coding emails in HTML and CSS
• Strong organizational skills and effective at project management
• Knowledge of Photoshop preferred
• Knowledge of Google Tag Manager & Analytics preferred
• An avid horse racing fan preferred, and have played FanDuel/TVG or competitive products
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Willing to work nontraditional hours, including weekends and evening shifts, when necessary

THE CONTRACT
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.