Digital Marketing Channel Manager

Job Description

The Challenge

Qualtrics is looking for a digital marketer with a data-driven mindset to manage the content syndication marketing channel and support other digital marketing initiatives.

Expectations for Success

• Drive lead acquisition and demand generation strategies for the content syndication channel.
• Proactively design, create and manage the content syndication demand engine.
• Conduct testing across a variety of vendors, mediums, and strategies to create incremental and repeatable results.
• Use data to measure, optimize and report on program performance.
• Coordinate with the marketing operations team to build and ensure a smooth and consistent lead flow.
• Collaborate with multiple internal stakeholders to drive results for multiple products.
• Manage multiple vendor relationships
• Enable global digital marketing teams to implement and scale successful programs.

Qualifications & Requirements

• 3-5 years of experience of digital marketing
• College degree required
• Data-driven mentality
• Proficient with technical systems, such as Marketo or other automation tools, or can easily learn
• Strong track record of proactive planning and managing multiple stakeholders across multiple projects
• Strong grasp of the marketing funnel and digital marketing metrics.

Preferred Skills

• Experience with B2B demand generation
• Experience managing content syndication channel or another digital marketing channel (e.g. Paid Search or Paid Social)
• Organized and process-driven approach to channel management

What differentiates us from other companies

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
• We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
• On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• To learn more about what we value read about it directly from our employees Qualtrics Life stories