Director, Field Marketing - Corporate Programs

Job Description

Together we’re building a company that will endure and products people will love for generations to come. We believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Champion the Customer, Take the Lead, Run Together, Ack + Own and Bring Yourself - serve as the foundation of our collaborative and dynamic culture. Whether it’s conducting a retrospective, participating in our bi-annual hack weeks, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter. We’re building an inclusive workplace that represents the real, everyday people we support around the world. From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty. Director, Field Marketing - Corporate Programs (San Francisco,Toronto or Remote) Why We Need You PagerDuty is growing rapidly and is expanding our corporate programs investment within the Field Marketing organization. The Field Marketing team executes geography- and vertical-specific marketing campaigns that help move accounts through our sales cycle faster and more effectively. The Director, Field Marketing - Corporate Programs will oversee our executive relations which includes our Executive Briefing Program, Customer Advisory Boards, and Targeted ABM programs. This role will work closely with sales and customer success, field marketing, digital marketing, corporate marketing and product marketing to deliver results and expand our footprint. The right candidate for this role will closely align executive programs with PagerDuty values, brand, and culture. You will do this by immersing yourself in the company culture and actively learning our voice and our product. You are passionate about being a strong contributor to a team and want to help build our company. You are a self-starter and thrive in a fast-paced, goal-oriented environment. You proactively map your own quarterly goals to company needs. You enjoy taking ideas from inception to execution and look for ways to be creative, to improve and to optimize with each iteration. You are very detail-oriented, have strong communication skills, and are constantly ensuring your work is closely aligned with marketing, sales, and company needs. You understand the importance of and take joy in ensuring there is always a layer of polish on all of your deliverables. You like to think strategically and take a personal approach to marketing, while also understanding your efforts ultimately need to be validated by data.

How You Impact Our Vision

• Oversee and drive growth of our Executive Relations program which includes our Executive Briefing Center, Customer Advisory Board, any supplemental customer boards or executive events and targeted ABM campaigns
• Own and execute our executive level ancillary events tied to major corporate and field marketing events throughout the fiscal year, including our Executive Track at PagerDuty Summit, AWS re:Invent and other virtual executive networking opportunities, and future in-person executive programs
• Own the technology and implement tracking and reporting hygiene across sales and marketing to understand and optimize the executive briefing program
• Develop and execute new programs with our executive team stakeholders to expand our executive customer relations investments
• Develop quarterly goals and drive to those goals
• Report on results of individual programs and campaigns including analytic reports from Salesforce
• Focus efforts on driving the PagerDuty Majors and Enterprise business, but have experience and understanding of how to leverage our Community team and associated activities as well as the IT/ENG practitioners who support our company

About You

• 6+ years in sales or marketing with experience in multiple marketing disciplines, including executive relations, customer-facing events, account management, and campaigns
• Experience with Salesforce, Marketo, BriefingEdge, DemandBase, Excel, and metrics reporting

Preferred Skills

• Strong written and verbal skills with the ability to craft and present the narrative
• Strong communication skills, ensuring all executives and relevant stakeholders are kept up to date on programs
• Ability to work closely with a distributed executive team and collaborate closely across our geographically dispersed sales team
• Strong interpersonal skills and comfortable in a range of executive-level environments ranging from a C-level dinner to customer advisory board meetings
• Ability to coordinate, manage, and execute marketing campaigns concurrently
• Ability to execute quickly with the ability to pivot projects as needs change
• Ability to work in a fast-paced environment and actively seek candid feedback from relevant stakeholders
• Travel across North America for executive events as needed (when travel resumes)

PagerDuty offers: Competitive salaries and company equity Comprehensive benefits package including: medical, dental, and vision plans for you, your spouse and family 401K with 1% match Pre-tax commuter benefits, FSA, cell phone allowance and more! Generous parental leave Paid vacation (3 weeks vacation your first year, 4 weeks afterwards) in addition to 12 paid holidays and ample sick leave Paid employee Volunteer Time - 20 hours per year Bi-annual company wide hack weeks Opportunities to get involved in PagerDuty's Employee Resource Groups (ERGs) and other diversity initiatives . ERGs are self-organized, employee-run communities focused on advancing a sense of belonging and inclusion for all - members, advocates, and allies. PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is for people. Meaning, we extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs. Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements. PagerDuty uses the E-Verify employment verification program. To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes. Apply for this job