Data & Marketing Programs Specialist

Job Description

We are looking for a detail-oriented, organized and data-driven individual to join the FloQast Marketing team as a Data & Marketing Programs Specialist. This individual will ensure the accuracy and ongoing cleanliness of FloQast marketing database and will play an instrumental role in aligning go-to-market operations and marketing programs management. This individual will sit at the intersection of data management and marketing program operations to enable successful marketing programs across the database. This may include but not limited to: data enrichment, data hygiene, list segmentation, list pulls, salesforce campaign set up, email deployment within Hubspot, completing campaign efforts with post campaign needs, and any other needs associated with program operations. *Visa sponsorship is NOT available at this time

Responsibilities:

• Operationalize the build of marketing campaigns across Salesforce, Hubspot, Outreach, etc.
• Orchestrate ongoing data discovery, ingestion, matching, enrichment, and distribution;
• Collect and analyze quantitative and qualitative data from marketing campaigns to assess what is performing best and provide recommendations for optimizing future campaigns;
• Assist Systems Admins with reporting automation to provide better insight into performance of marketing channels, identifying trends and opportunities for improvement;
• Work closely with Systems Admins to identify and resolve data issues that impact data accuracy, and ensure data infrastructure exists to propel business forward;
• Act as the primary point of contact for existing data vendors for account enrichment and list requests and research and identify new avenues for data acquisition and enrichment;
• Support the implementation of data management processes and controls;
• Manage data error reporting and remediation processes. Support the effort to implement exception reporting, and ensure the right checks and balances are in place to promote accurate reporting;
• Perform critical data management operational tasks including: list uploads and segmentation, lead management, target account management, database organization, duplicate data management using tools such as Cloudingo and FloQast AutoRec and systems sync maintenance between Salesforce.com , Hubspot and Outreach.io ;
• Recommend changes and improvements to business systems and processes to improve analytical insights;
• Other duties as assigned: Review closed-won deals on a quarterly basis to ensure the accuracy of attribution, Build Marketing Email Templates in Outreach.io , Collaborate with Sales Ops Specialist (Alana) on data requests to support sales campaigns and initiatives , Support the marketing team with ad-hoc requests such as contract reviews or other campaign research

Requirements:

• BA/BS degree in Marketing, Business, Data Science or in a related field
• Minimum of 2 years experience working in a data management capacity
• Strong attention to detail and a strong interest in systems and analytics as they relate to sales and marketing initiatives
• Strong Excel skills required (Macro creation-level capabilities desired)
• Salesforce.com familiarity required; admin and programming skills are a big plus
• Possess “startup grit;” there are always moving pieces in a startup you have to deal with ambiguity
• Data analytics and data manipulation familiarity desired
• Prior experience working B2B SaaS is a big bonus
• Ability to remain organized and execute in a fast-paced environment
• Team player with a collaborative orientation
• Excellent verbal and written communications skills

About FloQast www.floqast.com FloQast is a fast-growing, Los Angeles-based, growth-stage company redefining how a critical business process (financial close) is performed. Our growth and success are fueled by a passion to define and dominate the close management software market. We are the first company of our kind to focus specifically on the mid-market. Our prospects have been hungry for a solution like FloQast and the response has made FloQast among the fastest growing FinTech companies with now more than 1,000 customers, including Lyft, Zoom, Twilio and the Golden State Warriors. - We are fanatics about the success of our customers. Check us out on G2 Crowd: https://www.g2crowd.com/products/floqast/reviews - We are equally fanatic about creating and maintaining a fabulous culture of support and success for all employees. Check us out on Glassdoor: https://www.glassdoor.com/Reviews/FloQast-Reviews-E1024641.htm - We are moving quickly and there is a huge upside opportunity in terms of career growth - FloQast offers competitive compensation, stock options, full benefits, and a positive and supportive work environment - Named among Best Places to Work by LA Business Journal in 2020, 2019, 2018 and 2017: https://floqast.com/floqast-best-places-work-labj/ - Ranked #10 on The SaaS 1000: https://floqast.com/saas-1000/ FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees. Apply for this job