Director, Product Marketing

Job Description

Together we’re building a company that will endure and products people will love for generations to come. We believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Champion the Customer, Take the Lead, Run Together, Ack + Own and Bring Yourself - serve as the foundation of our collaborative and dynamic culture. Whether it’s conducting a retrospective, participating in our bi-annual hack weeks, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter. We’re building an inclusive workplace that represents the real, everyday people we support around the world. From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty. At PagerDuty, you’ll be driving go-to-market strategy for different products, building messaging, leading product launches, developing persona-based content, enabling the field, and much more. In this role, you will be leading the external-facing efforts for our portfolio of products that are part of the broader PagerDuty platform for real-time operations. Do you have strategic skills, disruptive thinking, technical chops, and a can-do attitude? Would you like to have fun in a fast-growing, high-energy environment? If so, this role is for you.

How You Impact Our Vision

• Develop product positioning and messaging that differentiates our product by understanding customer needs, product capabilities and roadmap, market trends, and competitive landscape
• Craft our corporate message and storytelling by building sales presentations that align to the customer journey
• Analyze target market and conduct penetration and white space analysis to find opportunities for better customer education,, and how to improve overall effectiveness of content
• Produce product and technical content (blogs, eBooks, solutions briefs, webinars, etc.) to support thought leadership and demand generation campaigns
• Collaborate with the campaigns team to execute integrated campaigns that accelerate pipeline, and with growth and product teams to shape in-product experimentation that accelerates product adoption
• Work cross-functionally with product management, sales, business development, and other teams to establish and execute go-to-market tactics and packaging approaches
• Work with customers and Product Managers to establish a continuous feedback loop to influence the product roadmap according to customer needs
• Define stories for engaging product demonstrations that are used on stage, in videos, and across digital channels to showcase product innovation and differentiation
• Establish strong relationships inside and out of PagerDuty to define the product value proposition through the customer lens
• Influence the industry’s understanding of PagerDuty’s vision through engagement with industry analysts and in executive briefings

About You

• 5+ years of B2B Product Management and/or Product Marketing experience at a high tech or SaaS company. Engineering background a plus, MBA a plus but not required
• Strong domain expertise in DevOps and ITOps markets, working with technologies like automation or continuous delivery/deployment
• Experience nurturing and growing open-source communities
• Consistent track record of launching and growing successful products in close collaboration with the field, customer success, product, partners, and other team members
• Prior experience creating marketing personas, audience segmentation, campaign management, and channel development
• Prior experience in developing and implementing persona-based messaging, value drivers and content across multiple mediums
• Proven ability to lead by influence and drive strategy, planning, and execution between cross-functional teams
• A hunger to learn and grow. You're eager to jump in and get things done and don't get flustered in dynamic environments
• Experience using data to drive decision-making
• Past experience developing in-product on-boarding experiences, marketing, and defining product terminology
• Experience crafting, driving, and running go-to-market plans across all channels

Are you passionate about Joining a creative company where you are pushed beyond your comfort-zone both professionally and personally? Then apply now. Please Note: This role may be filled at a different level dependent on the candidate and based out of our San Francisco, Toronto, or Atlanta offices. Relocation Assistance not available at this time. PagerDuty offers: - Competitive salaries and company equity - Comprehensive benefits package including: medical, dental, and vision plans for you, your spouse and family - Generous parental leave - Paid vacation (3 weeks vacation your first year, 4 weeks afterwards) in addition to paid holidays and ample sick leave - Opportunities to get involved in PagerDuty's Employee Resource Groups (ERGs) and other diversity initiatives . ERGs are self-organized, employee-run communities focused on advancing a sense of belonging and inclusion for all - members, advocates, and allies. - Paid employee volunteer time - 20 hours per year - Bi-annual company wide hack weeks PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is for people. Meaning, we extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs. Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements. PagerDuty uses the E-Verify employment verification program. To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes. Apply for this job