Marketing Automation Specialist

Job Description

Curious about what it’s like to work at the world’s number 1 discovery platform as a Marketing Automation Specialist ? We’re glad you asked!

We’re looking for an experienced, data-driven and customer-centric Marketing Automation Specialist that has a passion for emails, chatbots, and deciphering what drives people to action. In this role, you’ll take part in designing Taboola’s cross-channel, mass communication global strategy, empowering our potential and current customers with tools for success, throughout their entire life cycle. The Marketing Automation Specialist is a performance oriented person, that blends an out of the box and creative mentality, automation skills, and an analytical approach.

What are some of the things you do on a day-to-day basis?

• Hands-on management of email marketing flows, from ideation to implementation, to measurement and optimization
• Planning, building and optimizing chatbots
• Exploration of new communication channels and tools
• Commitment to results, and report on progress.

What are the skills a good Marketing Automation Specialist needs to have?

• 1-2 years of experience in email marketing/marketing automation or similar
• Proven optimization skills, specifically in email marketing
• Experience with Marketing Automation platforms (preferably Marketo)
• Creativity and ability to judge design and copywriting
• Understanding of the marketing funnel and user lifecycle
• Strong communication skills and excellent English, required to communicate daily with global teams.
• Excellent Excel/Google Sheets skills
• Drift/Intercom knowledge - Strong advantage.
• B2B experience - Strong advantage

Why Tabooola?

• If you ask our employees what they love about Taboola, they will tell you that here they are able to discover their best professional self, explore where they can grow, and learn from and together with smart and talented people.
• We work with some of the biggest names in the business. Our clients include Business Insider, NBC, Wells Fargo, Adidas, and more.

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below.

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.