Senior Integrated Marketing Manager

Job Description

About the company

Robinhood is democratizing finance for all. With customers at the heart of our decisions, Robinhood is lowering barriers, removing fees, and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Robinhood is a fast-growing company and was recognized as a CNBC Disruptor 50 and a LinkedIn Top Startup in 2019. We’re continuing to grow and are looking for incredible talent that can help us achieve our mission.

About the role

As the Senior Integrated Marketing Manager, you’ll drive the way we connect with potential users to grow Robinhood’s active user base of customers. You’ll work closely with the Marketing Research team on understanding our audience segments and crafting messaging to address these audiences. You’ll work on integrated campaigns to reach and convert these audiences from advertising, content, social, email and influencers.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

As the Senior Integrated Marketing Manager you will:

• Grow a team of marketing strategists that plan and execute marketing campaigns for different audiences, products and across the funnel from brand to direct response
• Know Robinhood’s customers inside-and-out by partnering with insights to deeply understand our customer’s habits and preferences. Use these insights to improve unique and sustained growth for Robinhood.
• Work closely with creative teams and agencies as well as research to build messaging that will delight and drive more customers to Robinhood
• Work on building out an integrated campaign plan, starting with strategy, brief and working on executing and measuring performance
• Work on messaging hierarchy for our core audiences and test different value propositions and creative messaging
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels

What an ideal candidate would have:

• BA/BS preferred
• Minimum 8 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base, finance or CPG experience
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Love and passion for your craft

Feeling ready to give 100% to democratizing finance for all ? We’d love to have you apply, even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes.