Head of Social Media

Job Description

About the company

Robinhood is democratizing finance for all. With customers at the heart of our decisions, Robinhood is lowering barriers, removing fees, and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Robinhood is a fast-growing company and was recognized as a CNBC Disruptor 50 and a LinkedIn Top Startup in 2019. We’re continuing to grow and are looking for incredible talent that can help us achieve our mission

About the role

Robinhood is hiring a Head of Social Media to lead our social media teams. They will be responsible for creating and sustaining an engaged and loyal fan base across multiple social platforms including Facebook/Instagram, TikTok, Twitter, Snapchat, YouTube, and more. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.

Your Day-to-Day will Involve:

• Establish and lead the execution of the social strategy to support Robinhood
• Develop and refine the social voice for the brand along with community engagement tactics across social platforms
• Partner with Data Engineering, Marketing Technology, and BI to define technology, data, and analytics needs
• Partner with our Legal and Compliance teams to handle regulatory communications request
• Work with XFN teams in Customer Experience to monitor and respond to customer conversation and dialogue
• Operate the early warning system for issues surfacing in social media
• Own the relationships, timelines, budgets, strategy, and creative development for campaigns with social agencies. Work cross functionally to generate and deliver multi-faceted campaigns to build engaged and loyal fans
• Works with XFN teams to develop creative elements for both organic and paid social campaigns across a variety of social sites
• Partner closely with the digital planning and promotions team
• Develop and maintain the editorial and promotional calendar in partnership with the digital planning team
• Lead the performance tracking and reporting functions, including the development of monthly, campaign and ad-hoc reports
• Translate social sentiment and listening into ideas, strategy, and recommendations
• Monitor social trends, stay abreast of new social platforms and best practices, and provide competitive social analysis
• Work closely with platforms (Facebook/Instagram, Twitter, Snapchat) and vendors (e.g. agencies) to identify opportunities
• Lead, coach and manage a team of social media experts.

Some Things We Consider Critical for this Role:

• 10 years of social media management experience developing and executing social media marketing strategy
• Proven experience identifying meaningful, actionable insights within past successful social media campaigns
• Knowledge and strong interest in pop culture, social platforms and influencer talent
• Ability to work collaboratively across the organization with employees at all levels
• Highly organized and proficient in Photoshop, PowerPoint, and Excel

Bonus Points:

• Financial services experience

Feeling ready to give 100% to democratizing finance for all ? We’d love to have you apply, even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes.