Digital Marketing Manager- Neuromodulation Job

Job Description

Additional Locations: (n/a); US-CA-Anaheim/Huntington Beach; US-CA-Irvine; US-CA-Los Angeles; US-MA-Bedford; US-MA-Cambridge; US-MA-Marlborough; US-MA-Natick; US-MA-Worcester; US-MN-Arden Hills; US-MN-Maple Grove; US-MN-Minneapolis; US-MN-Minnetonka

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

Digital Marketing Manager, Boston Scientific

Position Description

The Digital Marketing Manager develops global integrated digital marketing programs to align with the overall marketing and communications objectives of the Neuromodulation division and its franchises. The successful candidate will act as the digital subject matter expert, consulting with the Integrated Communication and Marketing team to ensure all programs appropriately strategize and execute digital marketing tactics to provide a seamless end-to-end customer experience that meets the business needs. This role will drive HCP related campaigns and qualified candidates will be fluent in today’s digital marketing ecosystem (CRM, email, digital advertising, social, digital analytics etc.)

Essential Duties & Responsibilities

• Lead development of a customer-centric digital strategy and influence a user-first mindset across integrated marketing communications.
• Develop a strong understanding of the HCP customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to the integrated marketing communications plans.
• Develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.) with measurable objectives.
• Lead persona development and journey mapping exercises with cross-functional teams and support tactical integrated communication plans that align with the customer journey.
• Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.
• Partner with analytics resources and the sales operations team to show value of campaigns and provide a regular cadence of performance reports.
  
• Build cross-functional relationships with Marketing, the Digital Marketing Managers, Analytics, UX/Design, MarTech, IT and others as needed to ensure a seamless end to end customer experience.
• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3 ^rd party research, competitive analysis, digital trends and past campaign data.
  
• Influence various functions and levels within the organization with strong interpersonal communication skills, written and presentation skills.
• Partner with global teams to ensure integrated communication plans are appropriately aligned and best practices are shared.
• Manage multiple programs at once and effectively prioritize work.
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.
  

Qualifications

At least 7 years of overall marketing, communications and or digital experience, with 3-5 years driving customer-centric integrated marketing plans in a B2C or B2B environment. Experience in medical device, biopharma, healthcare or another regulated field is preferred.

Candidate must have strong digital marketing acumen and a proven track record of developing and selling impactful marketing communication programs that drive business results. Thorough understanding of digital platforms, channels (email, SEO, SEM, Social, and advertising including programmatic), user experience and content strategy is preferred. Candidate must also have extensive experience in developing segmented digital communications programs driving customers through a decision journey.

Education

Bachelor’s degree required, ideally in Marketing. MBA preferred.

Travel

5% more or less depending on project; candidate should be comfortable with travel and overtime.

Location

Valencia, CA

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Requisition ID: 469674