Email Marketing Specialist

Job Description

Who we are: Rover.com connects pet parents with the world’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalized care for their dogs including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love. Our global headquarters are in Seattle, Washington in the United States, working closely with our teams in Spokane, London, and Barcelona. We have a track record of being recognized as a great place to work, having been named among Seattle's 'Best Places to Work' in Seattle Business Magazine and the Puget Sound Business Journal for three years running. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. Our pioneering approach to people and pups alike landed us on the list of GeekWire’s Next Tech Titan in 2019 and the World's Most Innovative Companies in 2018 by Fast Company. Needless to say (but we're going to say it anyway)—we love dogs, and we wouldn't dream of going to work without them by our sides. Who we’re looking for: Rover is seeking an Email Marketing Specialist to join our CRM Operations team. This specialist will own day-to-day email production of ad hoc, triggered, and transactional campaigns- a key element in the success of our CRM. This role is ideal for an email producer with a keen insight into the email landscape and a desire to grow as an email marketer. As a member of our team, you’ll feel ownership over our mission to make sure the Rover community feels valued, engaged, and informed. A successful person in the role is excellent at balancing multiple projects and has a sharp attention to detail; nothing slips through the cracks on their watch. They are an adept problem solver and cross-functional communicator. They enjoy working with an energetic and goal-oriented team and are constantly seeking opportunities to learn and hone your marketing skills. At Rover, we truly live our values and have a devotion to each other as people (and pets) and are excited to work together every day to make pet ownership easier for everyone! If you love pets and want to work with great people daily, this is the team for you! Living in Washington state is a requirement. Due to COVID, this position will be remote for now but will eventually be located in our Seattle HQ.

Key Responsibilities:

• The building, targeting, QA, and deploying ad hoc, lifecycle, and transactional emails
• Advocating for and implementing industry best practices-- crafting best in class emails and maintaining outstanding deliverability
• Making updates to existing transactional and triggered emails
• Fielding incoming one-off requests from other teams and handling tactics for various email projects
• Fielding and executing research requests
• Maintaining email reporting and tracking progress against team metrics
• Crafting new automated email programs, automating imports of new data, creating email logic and dynamic content, and building programs
• Track and organize CRM communications, including archiving inactive communications, maintaining documentation, and updating active and inactive communications

Requirements:

• 1+ years of email marketing execution experience
• Track record of deploying accurate email campaigns
• Confident understanding of current email trends and standard methodologies
• Strong understanding of email deliverability strategy
• Organized, effective project management skills, with the ability to effectively manage time and prioritize deadlines.
• High attention to detail
• Self-starter
• Excellent partner and collaborator
• College degree or equivalent

Bonus Skills:

• SQL
• Html/CSS
• Experience executing emails within a large ESP (Responsys preferred)

Benefits of working for Rover:

• Competitive compensation
• 401k
• Stock options
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly (currently on hold due to Covid19)
• Regular team activities, including happy hours, snow tubing, game nights, and more (currently being performed virtually due to Covid19)

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Apply for this job