Marketing Manager, ABM and Programs

Job Description

Employee Type: Full - Time

Together we are powering the future of Higher Education

Here at Ellucian, we are motivated by a mission. Higher education is facing a profound change what with the shifting demographics and cultural perceptions, combined with declining support and rising expectations. This is forcing colleges and universities to do more with less and that is where we come in.

As true believers in the power of education to transform lives, we are dedicated to helping all of our customers thrive—not just survive—by transforming their institutions from the traditional paper-based colleges of yesterday to the agile, connected campuses of today.

Working with cloud solutions built on a world-class infrastructure to powerful analytics that drive successful planning, we lead the industry in building enterprise solutions tailored to institutions around the world.

Marketing Programs Manager

Ellucian is seeking a Marketing Programs Manager to support the planning, execution and analytics of demand generation campaigns that drive revenue growth and are directly aligned to key business objectives. This role will work with internal and external cross-functional teams to build campaign assets, execute programs, and measure and report on campaign/program effectiveness.

The successful candidate will bring passion, agility and a growth mindset to the role and will have demonstrated a proven track record of supporting marketing campaigns and programs, preferably within the IT industry. This candidate will have experience in modern strategic marketing that includes an integrated program approach, use of traditional and digital tactics, year-long integrated marketing campaigns and an understanding of the demand unit waterfall. We’re looking for someone who has a sound understanding of marketing mix optimization, strong project management skills, and the ability to build productive working relationships.

Responsibilities:

• Execute compelling integrated marketing programs working closely with the Senior Manager of Global ABM and Programs.
• Within each program, develop a tactic roadmap based on the buyers journey and ensure a consistent customer experience that drives a strong message and clear CTA’s.
• Support the creation and acceleration of pipeline through marketing programs incorporating digital media, paid social, email marketing, nurture, live and virtual events and traditional marketing (ex: direct mail).
• Work with marketing operations to measure campaign performance utilizing Tableau dashboards and indentify tactics where A/B testing can be applied.
• Manage campaign and program budget allocation and ensure updates within online budget management tool.
• Measure results and use data to identify opportunities to refine tactic and content mix to yield accelerated conversion rates across the funnel.
• Collaborate with the solutions marketing and content teams to ensure programs utilize compelling content aligned to the targeted personas within the right stage of the buyers journey.
• Work closely with solutions marketing and sales enablement teams to ensure sales has awareness on programs that are launching and is enabled to have lead follow-up conversations.
• Utilize data and provide insights on program and tactic effectivness utilizing internal tools and resources.
• Coordinate effectively with cross-functional teams, including Communications, Brand, Solutions Marketing, Field Marketing, Sales Enablement/Operations, Sales and outside agencies.
• Understand and keep up with IT industry trends that impact and highlight higher education customer pain points to help target messaging.

Requirements

• 5 years experience in marketing, preferably in demand generation with at least 3 years' experience in technology, SaaS, or other IT related industry marketing.
• Ability to leverage data and insights in the development and optimization of marketing programs aligned to campaign and business objectives.
• Demonstrated ability to work cross functionally and build deep relationships with core stakeholders and team members.
• Strong project/program management skills with the ability to drive planning and ensure flawless execution.
• Strong understanding of budget management.
• Highly motivated, driven, passionate and accountable.
• Experience with digital marketing, including paid media and paid social programs.
• Strong interpersonal, verbal and written communication skills.
• Extremely resourceful, leveraging all resources both internal and external to drive business performance.
• Experience within SFDC, Eloqua, Tabluea and Smartsheet or similar technology platform and tools would beneficial.
• Understands the SiriusDecisions Campaign Framework and is certified in its implementation, is a plus.
• Bachelor's degree in Marketing or Business.

#LI-HO1

Ellucian provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Ellucian complies with all laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Ellucian expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Ellucian employees to perform their job duties may result in discipline up to and including discharge.