Conversion Rate Optimization Specialist Senior

Job Description

Position summary

Conversion Rate Optimization Specialist Senior Location: National Are you a talented Marketing or eCommerce specialist with a passion for data analytics? Deloitte Digital is seeking creative minds and persistent problem solvers to help our clients deliver meaningful, personalized journeys to delight their customers at every touch-point. At Deloitte Digital, we build state-of-the-art marketing platforms that give our clients a single view of their customers’ brand interactions across all channels (in-store, online, call centers) and enables our clients to deliver tailored marketing offers that maximize customer happiness and value. We’re growing fast and need brilliant Acquisition Experts like you to fuel our continuing innovation and growth. Along the way, you’ll find exceptional growth opportunities limited only by your hunger for learning and applying new technologies in our exciting, start-up-like environment. Work you’ll do As a Conversion Rate Optimization Specialist Senior, you’ll work with members of our human experience platform and brand and advertising teams to improve the effectiveness of marketing efforts across all our of clients’ assets. In this role you will lead ideation and execution of split testing and marketing optimization projects. Your responsibilities will include:

• Performing audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking/tagging is in place.
• Using qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategies and testing plans for our clients across multiple channels including SEO and Customer Acquisition, including path to conversion for cart optimization and abandonment.
• Developing hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
• Marrying your knowledge of ideal audience pathing with SEO targeting to develop a conversion rate optimization plan that will convert relevant users as we acquire them.
• Partnering with our internal design, SEO and development teams to recommend changes based on winning test results.
• Tackling challenges and solving complex problems on a daily basis.

You’ll join a team of passionate and talented individuals who work together to design, build and implementing cutting-edge marketing solutions that arm our clients with real-time customer insights delivering tremendous value. If you’re intellectually curious, hardworking and solution-oriented, you’ll fit right into our fast-paced, collaborative environment. You’ll be an important asset that works cross-functionally across the various groups within Deloitte Digital’s Advertising, Marketing, & Commerce group. Here, you will have the opportunity to thrive working at the intersection of data-driven creative strategy and execution powered by machine learning and AI.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

• We serve our clients through the following types of work:
• Cross-channel customer engagement strategy, design and development
• (web, mobile, social, physical)
• eCommerce strategy, implementation and operations
• Marketing Content and digital asset management solutions
• Marketing Technology and Advertising Technology solutions
• Marketing analytics implementation and operations
• Advertising campaign ideation, development and execution
• Acquisition and engagement campaign ideation, development and execution
• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications Required:

• Bachelor’s degree
• 5+ years experience optimizing customer journey through data driven design, user-centered design and user testing in a client-facing role either at a SaaS platform vendor, a consulting firm or an agency, preferably supporting new business/pursuits
• 5+ years of Testing and Optimization experience within the digital marketing space, with experience in split testing and optimization campaigns across multiple channels (including paid search, organic search, social and email)
• 5+ years of site-side analytics experience, including Google Analytics, Adobe Analytics, Adobe Target, or Optimizely
• Travel up to 80% (While 80% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

• 1+ years configuring SEO campaigns
• Strong understanding of how advertising, landing pages and conversion rate optimization work together, specifically across verticals like E-commerce, Retail, Finance & Insurance, Automotive, and Travel
• Proven analytical skills and advanced knowledge of excel
• Strong background in probability and statistics
• Knowledge of online marketing strategies and tactics
• Working knowledge of performance analysis and optimization, landing page code and content analysis, product development, usability or UX
• Demonstrated experience with test design and experiment planning
• Ability to think creatively and strategically
• Strong project management skills
• Ability to streamline information for varied audiences, including executive leadership

How you’ll grow At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Deloitte’s culture Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte. Corporate citizenship Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world. Recruiter tips We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to. Check out recruiting tips from Deloitte professionals. HUX020 #LI:PTY

As used in this posting, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html

Requisition code: E21NATCSRCJG102-CM