Senior Clinical Marketing Manager

Job Description

Job: Marketing & New Business Development
Primary Location: United States-Georgia-Atlanta
Schedule: Full-time
Requisition ID: 201058
Description
Joining Intuitive Surgical means joining a team dedicated to using technology to benefit patients by improving surgical efficacy and decreasing surgical invasiveness, with patient safety as our highest priority. Primary Function of Position:

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and leadership of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).

Primary Functions:

This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery business. The individual will be expected to establish strong relationships with the sales team, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, sales, training, clinical affairs, legal & regulatory, and Market Access/Health Economics.

Roles and Responsibilities:

• Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI
• Assimilate General Surgery market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
• Contribute to budget, resource allocation and financial planning for projects/programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Work with Key Opinion Leader physicians to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner
• Build relationships with key society members/leadership to establish a higher level of engagement to ensure Intuitive is seen as an integral partner when planning congresses and deploying guidelines
• Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic)
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.

Qualifications
Skill/Job Requirements:

• 12 plus years of marketing and/or sales experience in a therapeutic medical device company preferred, inclusive of schooling.
• A proven record of achievement and leadership.
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
• Strong track record in the medical device industry of leading strategic initiatives and cross-functional projects from concept to completion
• Proven success integrating business insights into broad Marketing strategies and plans.
• Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
• Bachelor degree required, MBA or Masters degree preferred.
• Must be well versed in MS Office Suite.

Commitment:

• Must be available to work full-time hours
• Travel minimum of 35%

We are an AA/EEO/Veterans/Disabled employer.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.