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Product Marketing Lead


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Job Details

Location: Somerville, Middlesex County, Massachusetts, USA Posted: May 12, 2020

Job Description

Tulip is the first Platform-as-a-Service for manufacturing. We’re disrupting one of the largest industries in the world and empowering the people who make the things you interact with every day. Factories that are run with Tulip are more efficient, their workers are more productive, and they make fewer mistakes. Why? Because manufacturing apps guide and provide them with the right information at the right time. We call it bottom-up digital transformation. Join us if you want to help lead the next industrial revolution.About YouYou have manufacturing or industrial experience, love translating technical and abstract concepts into concise, accessible language. You work well with different stakeholders and can communicate needs and translate requirements across teams. You love storytelling and developing positioning that resonates with customers throughout their journey with Tulip. You’re a creative problem solver. You know how to prioritize projects and align creativity with key business results.The RoleAt Tulip, the Product Marketing Manager will:
  • Develop and constantly refine the positioning and messaging for Tulip’s manufacturing app platform
  • Use customer and competitive research and use it to influence product launch strategy and drive effective messaging across all marketing, sales and customer communication channels
  • Lead product launches and ongoing promotion in collaboration with product, product management and the entire marketing team and the broader go-to-market teams including sales, revenue ops, customer solutions, and customer success teams
  • Establish product web pages and other collateral for new offerings and updates to existing products
  • Generate high quality content for prospective and existing customers including emails, blog posts, webinar content, landing pages, product videos and more
  • Drive customer engagement with new features and products via Tulip’s online community
  • Collaborate with the wider marketing team to drive product qualified leads and engagement with new features, products, hardware devices, and app templates
  • Create competitive positioning content for sales, partner, and marketing campaigns
What skills do I need?
  • Must have familiarity with the manufacturing industry - process engineering, manufacturing engineering or similar required
  • B2B marketing experience preferred
  • Demonstrable experience owning positioning and messaging for a product or line of products
  • Demonstrated problem solving skills and the ability to manage complex, cross-functional projects to completion
  • Ambitious, with a growth mindset, and can lead projects with a high level of autonomy
Working At TulipWe are building a strong, diverse team that values hard work, families, and personal well being. Benefits of working with us include:• Direct impact on product and culture• Company equity• Competitive benefits package including Health, Dental, Vision, HRA, Commuter, and 401k• Flexible work schedule and unlimited vacation policy• Fully stocked office kitchen with MWF meals and beer on tap• Company outings and happy hours• Fitness subsidies• Dog-friendly officeWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will transform manufacturing

About Tulip

Tulip, a spinout from MIT, brings the power of Industrial IoT and advanced analytics to the manufacturing workforce via its app platform.

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