Social Media & Digital Marketing Specialist

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

UMG is in search of a Digital Ads & Social Media Marketing Specialist to be based in Bangkok .

The role is responsible for two key areas of Universal Music Thailand including the management and execution of Digital media buys and Setting up strategy for social media campaigns working with Marketing team to execute the social campaigns.

Responsibilities: DIGITAL ADS

• Develop strategic paid media plans including media spend projections, media mix suitable for specific campaign matching with given budget, target audiences, and objectives.
• Plan, buy, optimize and manage digital media campaigns (Facebook, IG, Youtube, Search, etc.) via buying internal analytic tools to optimize media buys
• Monitor, Report and Analysis. Generate weekly and monthly report that drives media efficiency.

Responsibilities: SOCIAL MEDIA

• Establish social media strategy for each platform. Create a strategy and recommended ways of working for each social platforms including Instagram, Facebook, YouTube, Tiktok, Twitter to ensure our content is catered for the uniqueness of each platform.
• Set up guideline for executions to Marketing team. Working closely with Marketing team to ensure executions of social media campaign for local and international priorities.
• Responsible for the day-to-day maintenance of our social community across all social media channels. Including content monitoring, ensuring timely response, managing organic and paid influencer/social media programs.
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Manage digital influencer campaigns

Ideal Qualifications

• Worked in brands as Social Media Marketing / Digital Marketing Executive.
• Worked in Agency as Ads Operation / Social Media Content Manager
• At least 2-3 years experience
• A hands on attitude and able to work with internal and external partners.
• Fluent in English

Interested? Please follow the link to submit your application today!Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.