Digital Marketing Specialist

Job Description

Because you belong at Twilio

The Who, What, Why and Where

The Demand Generation team at Twilio is looking for a Digital Marketing Specialist to help run initiatives across digital ad platforms. You will be responsible for the day to day management of our Paid Media Campaigns, focusing on Paid Social Media (Facebook, LinkedIn, Twitter), while assisting and growing additional channels. By growing and stimulating our top and bottom funnel and building out new campaigns and programs on behalf of marketing stakeholders, you will directly contribute to our company’s growth goals.

The right candidate for this role is a proven marketing strategist who possesses a start-up mentality, is highly analytical and results-driven, and can quickly uncover new opportunities to optimize and build, takes ownership of key tools, and aligns and organizes with cross-functional teams toward one mission. If that sounds like you, we’d love to hear from you.

Who?

• You have at least 3-4 years of demonstrable experience in hands-on advertising and marketing campaign management, ideally with some B2B experience
• Experience managing Paid Social campaigns across the major ad platforms, Facebook Ads, LinkedIn, Twitter, and testing into detailed audience segmentation
• Ability to manage large budgets to positive ROI goals
• Strong analytical skills and proven experience measuring effectiveness of marketing programs to drive leads and sales, with proficiency in Google Analytics and Salesforce
• You are intellectually curious, with an appetite to test new approaches, innovate and continually improve campaign performance
• You have excellent organizational skills and can multitask across teams, projects and priorities
• You enjoy tackling projects and simplifying systems for scale and agility. You are encouraged to act as an owner, and drive cross-functional teams towards common goals
• You want to work in a fast moving rocketship, own and design programs, have goals and responsibilities that are critical to Marketing team goals

Regarding culture, we seek people who demonstrate our values , enjoy challenging problems, empower others to thrive, “draw the owl”, and adapt their playbook when necessary.

What?

As a Digital Marketing Specialist, you will live the Twilio Magic values:

• BE AN OWNER: Take the lead with Twilio digital ad campaigns. Create, execute and support a multi-channel advertising strategy that drives towards achieving team goals
• DRAW THE OWL: Plan, launch and optimize Paid Social and Banner Awareness campaigns across Google, Facebook, LinkedIn, Twitter in addition to other ad servers and systems
• Own and drive digital engagement and scale while increasing efficiency
• BE INCLUSIVE: Collaborate with the team to execute campaigns and initiatives across Brand and product lines
• BE BOLD: And be creative! Take on ad copy and social imagery with Twilio’s Creative & Brand team, juggle relationships with various outside vendors and creative agencies
• Monitor competitive actions and emerging technologies to provide updates and recommendations to the team

Why?

For anyone interested in building a career in Marketing, this role is an excellent chance to learn alongside a high performing demand gen team at the intersection of all marketing activities.

Your insights, ideas, and leadership will carry Twilio to the next level of our trajectory. Because Twilio is fueling the future of communications, we have an impactful narrative that attracts millions of visitors and leads. That makes this role attractive for marketing professionals who take a data-driven approach. Small changes can make a big difference.

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.

Where?

This position will be located in our beautiful office at 101 Spear Street in the Rincon Center in San Francisco. You will enjoy our incredible perks: catered meals, snacks and drinks, ergonomic desks, game room, fitness center, massages, monthly All Hands and more.

You will also be part of a company that believes in small teams for maximum impact; that strives to balance work and home life; that understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our values , who are challenged by problems, empower others to thrive, and can draw the owl and not be beholden to one playbook.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.