Marketing Automation Specialist

Job Description

At AKQA, our Marketing Strategy team create integrated, multi-channel campaigns and experiences using data, behavioural insights and technology. Specialists in identifying high potential opportunities transforming them into compelling marketing solutions, they plan the effective implementation of each strategy to help clients realise their goals.

We are looking for a Marketing Automation Specialist to help deliver cross-channel campaigns for our clients. You will be responsible for the execution of campaigns, as well as post-campaign analysis and feedback to our clients. You’ll work with marketing automation specialists, clients and other AKQA specialists on strategy, content, creative, development and design. You’ll also understand the business and marketing objectives behind integrated and innovative campaigns across a range of market-leading technologies.

At AKQA Melbourne, you will work in a meritocratic culture, surrounded by some of the brightest minds in their fields. You will have the opportunity to learn and grow within a creative and technically advanced team, and have access to ongoing personal and professional development. At AKQA, we are committed to your career growth, as well as to your work/life balance.

ROLE REQUIREMENTS

• Work with clients and AKQA teams to understand and deliver campaigns.
• Translate marketing briefs into technical delivery requirements.
• Create AKQA campaign briefs based on understanding client solutions.
• Translate client business requirements into deliverables.
• Work with AKQA partner technologies such as Adobe Campaign to plan, build and deploy campaign workflows.
• Work with AKQA partner technologies such as Adobe Campaign and Tableau Reporting to evaluate/analyse campaign performance.
• Monitor ongoing campaign activity delivered by AKQA against agreed metrics.
• Manage change requests for existing/future planned campaigns.

QUALITIES AND CHARACTERISTICS

• Experience of working within campaign management within agency or client-side.
• Experience of campaign development from brief to execution.
• Strong interpersonal and proactive problem-solving skills.
• Detail-oriented, with a proactive attitude.
• Strong time-management skills to deliver multiple projects/campaigns.
• Technical experience of working with Adobe Campaign, Marketo, IBM Unica, Responsys, Exact Target or other similar cross-channel marketing technologies.
• Good with numbers.

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.