Job Description

At Lyft, our mission is to improve people's lives with the world's best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is building out the Product Marketing team to support our rapidly growing ridesharing platform. The Product Marketing team partners closely with the Product team to help inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user preference, growth, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.

We are looking for a Product Marketing leader to build Lyft’s Safety marketing team. Your work will make the platform even safer for riders and drivers and inspire best in class and forward-thinking safety features, while working with the policy team to show how on-demand transportation can boost safety in communities.

Responsibilities:

• Lead product marketing (define value proposition, goals, narratives, Go-to-Market strategy, partnerships) for key Safety launches across both our rider and driver teams
• Contribute strategically to thought leadership narrative for the industry for personal, privacy, and road safety
• Be the voice of the customer by maintaining a deep understanding of evolving consumer transportation trends, use cases, and pain points by working closely with our consumer insights, UX/UI and analytics teams
• Use data and insights to understand and align the business on areas of focus and to identify needs for product/policy improvements to make our platform safer
• Drive cross-functional initiatives including launches and marketing campaigns and be the key point of connection between the Product, Brand, Engagement, PR, Operations, and Local teams
• Execute on creative and innovative ways to communicate how to be a safe rider or driver through proactive education while also creating instant communication protocols with cross-functional partners to ensure we handle every incident quickly and thoroughly

Experience:

• People management experience
• 7+ years of product marketing experience, 10+ years of experience
• Experience in running go to market strategy and campaigns
• Experience in applying consumer research & insights to optimize product experience
• Very strong written communication and project management skills
• Analytical thinker and experience in data-driven marketing
• Thrives in a fast-paced environment with a bias to action
• Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams

Benefits:

• Great medical, dental, and vision insurance options
• In addition to 11 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Monthly commuter subsidy to cover your transit to work
• 20% off all Lyft rides

Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.