Email Marketing Manager

Job Description

Email Marketing Manager

Job Description

The vision we started off with stays true to this day: We believe that one day, every company will be part of the Subscription Economy.

Our mission at Zuora is to enable all our customers to be successful in the Subscription Economy. It drives everything we do – our technology, our community, our knowledge, and our people. We’ve been doing this every day for the past decade and will continue to remain steadfastly focused on our customers.

In the beginning, we sold to other SaaS companies like ourselves. Today, Zuora is powering subscription businesses in practically every industry—software, hardware, media, transportation, construction, healthcare, education, retail, IoT, and many others. We work with movie theaters in France, eyewear retailers in Sweden, maritime information services in the United Kingdom, and tractor companies in the United States. Our clients operate planes, trains, and automobiles. And we continue to welcome new entrants to the Subscription Economy every day.

Our growth story is far from over and our Marketing team is pivotal in sustaining our rapid growth across the globe. We are a collection of strategic, entrepreneurial marketeers driving transformational change in the subscription economy. Our teams thrive on tackling technical projects and simplifying systems for scale, agility and measurable impact. We are a design-driven organization that loves to dream up creative ideas outside the box of traditional B2B marketing.

What You’ll Do and Achieve:

• Execute & Manage Campaigns. From concept to copy, program, testing, and execution, drive and improve overall effectiveness of email campaigns.
• Build Customer Journeys. Create and execute customer journeys through email that follow a prospect or customer throughout their lifecycle. Work with a broader Demand Generation team (digital marketing, field marketing, marketing operations, and SDRs), Corporate Marketing, and Product Marketing to build and execute campaigns that progress leads and grow opportunity pipeline.
• Improve Database Health. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Improve and update contact information that may be outdated or not mailable. Ensure programs meet all regulations, including CAN-SPAM, GDPR, CCPA.
• Optimize. Work to maximize CTR, conversion rates, and volume through continuous testing efforts.
• Test and Iterate. Run tests, report, and iterate to improve performance. Develop strategic data-driven testing of email programs to maximize campaign performance and isolate campaign driver effectiveness. Continually review existing email nurture campaigns and develop test strategies to optimize their performance. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements

• 3+ years of email marketing experience
• Experience owning email engagement metrics by various audience segments
• Experience owning analysis on how email contributes to overall revenue
• Advanced knowledge of a major marketing automation tool (Marketo, Pardot, Eloqua, Hubspot, etc.)
• Highly analytical with a keen eye for detail
• A proficient writer willing to draft and test copy
• Strong Salesforce acumen
• Creative email marketer who understands the importance of visual design
• Innovative thinker willing to test big ideas and apply learnings to future campaigns
• Optimistic professional who celebrates wins and isn't afraid to share losses. We want to learn from everything

About Zuora

Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-cash process, including billing and revenue recognition.

At Zuora, every employee is the CEO of their career and leading our mission are over 1,200 passionate and innovative ZEOs who value freedom, responsibility and accountability in equal measure because they have the capacity to make shift happen. Our culture isn’t an empty branding effort – our ZEOs love working here and it shows in our 4+ rating on Glassdoor . We take it very seriously. We encourage our employees to be curious, creative, and stay focused on our shared mission of enabling our customers to be successful.

Zuora serves more than 1,000 companies around the world, including Box, Komatsu, Rogers, Schneider Electric, Xplornet and Zendesk. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Frisco, Denver, San Francisco, London, Paris, Beijing, Sydney, Chennai and Tokyo.

At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an equal opportunity employer committed to creating an inclusive environment for all.

To learn more visit www.zuora.com