Sr Local Acquisition Marketing Manager

Job Description

Your Opportunity

The Sr. Local Acquisition Marketing Manager partners with local Schwab retail branch leadership to develop integrated acquisition plans that drive new leads within that community. This person, who will work as an individual contributor, is responsible for setting the strategy, developing and implementing the execution plan, and working closely with the branch leadership to help nurture these leads throughout the prospecting lifecycle. The ideal candidate has a strong track record of partnering with sales teams to drive growth, and is well-versed in relationship marketing channels, including events, social media, advertising, PR and corporate sponsorships.

Building strong relationships with our sales force - and understanding the local communities, demographics and psychographics of that local audience - are keys to success in this role. It is expected that 30% of this person’s time will be spent in the local markets they support.

What you’re good at

· Collaborates daily with the local branch leadership to act as their prospecting thought partner: identify opportunities, deepen the engagements, coach the Financial Consultants through these targets

· Develops annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships

· Builds and maintains effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)

· Proactively identifies new growth opportunities for the branch teams, and helps them to determine and execute related plans

· Acts as an accountable partner in the local branch team’s success, and advocates on behalf of this team

· Participates in regional business calls to provide guidance and direction for achieving lead success, sharing performance data to coach team members through these next actions, remind branch network of upcoming opportunities to deepen prospect engagement, share best practices across the network

· Collaborates closely with other Local Marketing leads to share best practices, vet ideas and identify opportunities for driving further growth

· Takes ownership of an identified marketing competency, proactively identifies opportunities across the organization for Local Marketing team, and presents these opportunities to the broader team

· Provides monthly scorecard to help branch network understand progress and ongoing opportunities

· Develops in-depth quarterly Marketing performance recaps to calibrate performance to-date and recommend improvements for subsequent quarters

· Manages and reconciles budget on a monthly basis

· Is viewed with confidence and trust as a valued business partner by the branch network, peers on the Local Marketing team, and across Central Marketing

What you have

· Minimum of 10 years of marketing experience

· Expertise in partnering with sales organizations to help them achieve their goals

· Well-versed in all of the marketing channels, ability to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle

· Ability to work autonomously, proven self-starter

· Data-curious; leverages business results to help drive outcomes for the branch network

· Exceptional relationship-building skills

· Effective change agent who can thoughtfully champion new ideas, and coach partners to recognize the benefits and adopt change for themselves

· Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement