CRM Marketing Manager

Job Description

T E A MParsley Health is an ambitious, driven team with a mission to transform the health of everyone, everywhere through the best possible medicine. Our work is inspired by our members’ journey and our actions are focused on impact and results. We thrive in a dynamic, high-paced work environment, while appreciating what it means to be healthy and well.Y O U

• Highly collaborative with a passion for analytics, innovative marketing, and creative excellence
• Well-versed in the full capabilities of an ESP/CRM (Iterable, Hubspot, Klaviyo, Sendgrid, Listrak, Mailchimp, etc.) including campaign execution, running A/B tests, segment creation, and reporting.
• Experience managing and optimizing e-commerce platforms (Shopify and/or ReCharge preferred)
• Able to problem solve on the fly as well as manage multiple priorities
• Well-versed in marketing concepts (CPA, CTR, CVR, impressions, etc.)
• Comfortable analyzing and manipulating data in Excel, Google Analytics, and Looker to draw meaningful insights that inform strategy
  

R O L E

• Manage operations of the email program: developing email calendar, deploying campaigns, and executing A/B tests in emails and on-site lead capture
• Manage conversion rate optimization for supplements store: maintaining prioritized roadmap and conducting on-site testing
• Compile and share weekly/monthly reporting for all major insights with the team and with key stakeholders
• Partner with our creative team to assemble creative briefs, write copy, and provide recommendations for email & e-commerce creative based on past performance
• Continually perform competitive analysis and identify key trends and insights to drive performance of CRM & e-commerce
• Conduct A/B tests to learn, optimize KPIs, and identify opportunities to improve our CRM
  

Q U A L I F I C A T I O N S

• 3+ years in digital marketing / CRM / email marketing
• Experience managing an ESP/CRM platform
• Experience managing an e-commerce platform (Shopify and ReCharge preferred)
• Detail-oriented with strong communication skills
• Comfortability manipulating and analyzing data
• Experience in venture-backed growth stage startups preferred
  

B E N E F I T S

• Competitive salary
• Meaningful equity stake
• Complimentary Parsley Health Complete Care membership
• Medical, Dental, and Vision insurance
• 401K plus Employer Matching
• Commuter Benefits
• Flexible work environment
• Generous 4+ weeks of paid time off
  

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we are able to serve our members.