Partner Marketing Manager - Iberia

Job Description

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Iberia Field Marketing team is looking for an experienced Partner Marketing Manager to join us in Madrid, Spain. In this role, you will be responsible for developing and implementing a comprehensive partner marketing strategy to support Red Hat's Spanish, Portuguese, and corporate goals by collaborating with key Red Hat and partner stakeholders. You'll need to have strategic and tactical marketing management skills with a focus on achieving measurable results. You will also need to have a good understanding of partner ecosystems and identify the top players, integrators, and partners to ensure the maximum impact and ROI in the Iberia market using market development funds, leveraging the programs, campaigns, and support from central teams.

Primary job responsibilities

• Guide the interlock and alignment with field marketing to ensure coordination and enable scaling of the field marketing programs through partners
• Work closely with partner account managers and Red Hat's Partner Marketing teams to plan and carry out joint go-to-market campaigns and events
• Build close relations with Marketing teams and key influencers at top partners to ensure that Red Hat is top-of-mind
• Collaborate with Europe, the Middle East, and Africa (EMEA) Partner Marketing teams to ensure that local requirements are communicated and that they are aware of built-in campaigns and tools like the Red Hat Partner Marketing Center
• Administer comarketing and market development fund (MDF) budgets with specified partners, ensuring compliance with Red Hat's strategic objectives; knowledge of Ansira is a plus
• Plan and develop digital campaigns to generate branding, awareness, and leads
• Develop partner-specific case studies and references to maintain continued momentum
• Support the team to conduct partner-specific joint PR initiatives
• Propose and carry out specific awareness and demand generation activities targeted at the mid market and small and medium-sized businesses (SMB) segments
• Monitor and support the spend and ROI of the partner initiatives
• Set up the appropriate marketing service agency to deliver partner marketing programs to the partner ecosystem at scale

Required skills

• Bachelor's degree in science, business, marketing, or a related field
• 8+ years of experience working in partner and channel marketing for B2B IT or technology companies
• Solid knowledge of the IT ecosystem including distributors, system integrators (SIs), independent software vendors (ISVs), etc.
• Experience working closely with sales, channel, technical, customer, and management teams
• Understanding of critical marketing success metrics and key performance indicators (KPIs)
• Proficiency in online and digital marketing implementation and understanding of the latest B2B customer engagement tactics
• Proactive and assertive attitude
• Ability to work as part of a team and proven record of working effectively with cross-functional teams
• Experience managing agencies to deliver partner marketing programs at scale
• Good communication and solid presentation skills
• Driving licence is essential
• Fluent language skills in English and Spanish; language skills in Portuguese are a big plus
• Prepared to travel 25% of the time across Spain and Portugal
• Social media and integrated campaign skills or experience are a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.