CS-Marketing Operations Analyst

Job Description

Why Qualtrics?

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-dataTM. The Qualtrics XM PlatformTM is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Qualtrics was recently acquired by SAP, and together we will accelerate XM and power the experience economy. Join us on this adventure that can open many doors! Join a company that is dedicated to your ideas and growth, recognizes your unique contribution, fills you with purpose, and provides a fun, flexible and inclusive work environment.

The Challenge

Qualtrics is looking for a Marketing Operations Analyst (Customer Marketing) to join the Marketing team and drive digital marketing programs for our customer engagement, advocacy and retention efforts supporting our Customer Success (CS) team. Qualtrics is seeking a MarketoAutomation and Email Analyst who can support and execute on customer lifecycle campaigns targeting Qualtrics customers. You would embed within the Global Marketing Operations team while playing a key role in driving customer retention. If you are technical, a superb communicator and problem-solver, have the ability to analyze infrastructure and programming issues, developing strong Marketo skills and want to work at a fast-growing tech company, Qualtrics could be the place you’ve been dreaming about.

Expectations for Success

• Own the execution, analysis and optimization of the marketing operations of the Customer Marketing program, in partnership with the Customer Success and Digital Marketing teams
• Build, launch, maintain and report on Customer Marketing email campaigns following best practices
• Own the buildout of the Marketo infrastructure to support sending simple to complex email, drip and Nurture campaigns that drive Qualtrics customer adoption and renewals
• Build segmentation and targeting of our Marketo database to send the right messaging to the right individuals based on where they are in their customer lifecycle.
• Maintain an email calendar for Global Customer Success marcomm and coordinate with overall marketing campaign cadences
• Work across the Marketing and CS teams to assure that messaging is aligned and approved by appropriate stakeholders prior to send and does not conflict with existing marketing programs
• Build reporting and deliver regular, easy-to-consume presentations to senior stakeholders and executives on the Customer Success and Marketing teams
• Work closely and collaborate with CS Operations to assure data structures are in place between our datamart, Salesforce and Marketo systems that support needed campaign triggers

Qualifications & Requirements

• Bachelor’s degree from selective university
• 2 to 3 years of hands-on experience in B2B Marketing, Digital/Email Marketing, Demand Generation or Customer Success
• Basic proficiency with Marketo, Salesforce and other CRM systems; Marketo Certification a plus!
• Technically capable, excellent communicator
• A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere
• A do-whatever-it-takes attitude to deliver exceptional quality on-time and on budget
• Excellent organizational and time management skills, and attention to details

What Differentiates us from other Companies:

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
• We take pride in our office environment, aiming at fostering creativity and team spirit, from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
• On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• We believe in sharing Qualtrics success which is part of the compensation for all employees

To learn more about what we value, read about it directly from our employees' Qualtrics Life stories