Performance Marketing Manager

Job Description

Guild is hiring for a Performance Marketing Manager. This is a newly created role, reporting to Carrie Kaufman (Director, Student Growth Marketing). This role will be critical to Guild’s effort to build & scale our paid media channels, allowing us to reach more potential students and motivate them to take advantage of their employer’s education benefits.

As Performance Marketing Manager you will:

• Own the day-to-day campaign management across Guild’s paid social, search & display campaigns; inclusive of creative briefing, ad builds, and ongoing bid optimization
• Collaborate with the content team to define the best messaging & creative approaches for ongoing ad optimization by audience
• Work closely with product and analytics teams to ensure accurate conversion tracking of campaigns
• Build ongoing reporting for campaign KPIs and share with key stakeholders
• Help build the road map & recommendation for future paid channel expansions

In this role you will collaborate closely with: Haley Thomas (Sr. Manager, Marketing Operations), Christine Hettinger (Group Product Manager), and Sasha Harris (Associate Decision Scientist)

You are a strong fit for this role if you:

• Have 5+ years experience managing performance marketing channels such as paid social, paid search or programmatic display
• Enjoy balancing the “art” (brand voice & creative execution) with the “science” (reporting & ad optimization) of performance marketing campaigns
• Are knowledgeable of the data integration needs that power our campaigns (3rd party pixel data & internal UTM reporting); bonus points for direct experience with tag management tools such as Segment and/or Google Tag Manager
• Are a self-starter who is energized by the idea of building new channel opportunities for Guild from the ground up.

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion.

Guild just became the latest female-led company to hit a $1billion valuation and the only B-corp with those qualifications. Our latest $157 million financing round was led by Ken Chenault , General Catalyst Partners chairman and former CEO of AMEX, and joined by Emerson Collective, LeadEdge Capital, and Iconiq.

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.