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Growth Marketing Associate


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Job Details

Location: San Mateo County, California, USA Posted: Feb 02, 2020

Job Description

The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.

We are looking for a Growth Marketing Associate to help manage and grow our second largest customer acquisition channel, Direct Mail. This is a high impact and high visibility role.

Here is more about what you'll be doing:

  • Running all of operations for Direct Mail, Upstart’s most operationally complex marketing channel, including deciding on and owning external vendor relationships, setting and executing on monthly schedules with external partners and internal teams, and building scalable infrastructure to handle our increasingly complex programs
  • Defining creative strategy and working with internal and external design teams on creative development and approval
  • Designing, executing, and analyzing tests to improve the performance of our mail marketing, including creative, material, data, speed and timing
  • Conducting quarterly competitive & market trend analyses to share with the rest of the growth team
  • Working cross-functionally with data science, engineering, legal, compliance, finance, and operations teams to push new initiatives forward

Here is what we are looking for:

  • The ideal candidate will have a bachelor’s degree, 2+ years of experience including 1+ in direct mail or operations, and be:
  • Proactive: in a rapidly scaling startup environment, you will be expected to take ownership quickly
  • Organized: you will lead project teams and execute under tight timelines, so an extremely high level of attention to detail is required
  • Comfortable performing under pressure: you will be in charge of important decisions and millions of dollars of spend per month
  • Creative: you will be responsible for the overall creative direction of the channel and generating new ideas to test each month
  • Analytical: you will be held accountable for analytical decisions to ensure the channel’s high performance and growth
  • An effective communicator: you will present channel progress and pitch channel strategy to executives on a monthly basis
  • Excited to join an elite team to expand access to credit!

About Upstart

Upstart is the first lending platform to leverage machine learning to price credit and automate the borrowing process.

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