Digital Marketing Specialist

Job Description

National Journal, the premium provider of insightful research and analysis for those operating in Washington’s policy and government arenas, is hiring a forward-thinking, results-driven marketer to join our team.

The Digital Marketing Specialist will play an integral role in constructing and executing outbound campaign initiatives to acquire new members and clients, drive service utilization, and retain existing clients. You will be part of a high-energy team focused on promoting NJ’s products and services while serving and delivering value to government affairs organizations.

National Journal serves more than 1,000 of Washington’s top organizations through its research and consulting services, membership, and editorial platforms.

Who are you?

You are an energetic marketing professional with a creative spirit and a strong interest in developing innovative marketing campaigns aligned with the market’s cycle and driven by data. You enjoy working in an entrepreneurial environment and are always willing to roll up your sleeves to contribute to organizational needs. You are a strong marketing writer with an eye for detail and a passion for targeting. You enjoy identifying insights from data and applying lessons learned to increase campaign engagement.

Professionally you have:

• Experience in direct response marketing , with a focus on digital and email.
• Experience in social media, SEM, and SEO is desirable.
• Experience developing multi-channel, integrated marketing campaigns and tracking performance against KPIs.
• Strong writing skills.
• An ability to work closely with a variety of internal stakeholders and in collaboration with peers on the marketing team.
• Experience analyzing campaign analytics from marketing automation tools and CRM programs such as Marketo, Google Analytics, and Salesforce.com.
• Familiarity with marketing to the public policy or government affairs audience is a plus.
• Familiarity with Marketo is a plus.

What will you do?

• Campaign Development and Execution
  • Execute high-impact lead generation and retention campaigns by collaborating with stakeholders to identify market-resonate themes, new opportunities, and areas for growth.
  • Manage the day-to-day implementation of integrated, multi-channel marketing campaigns across email, web/digital, search, social, and print.
  • Build and manage distribution lists for targeted email campaigns to clients and prospects, including consideration of subscription management preferences, list segmentation, and trigger campaign management.
  • Write and edit compelling copy for email, advertising, web promotions and sales tools.
  • Manage an email distribution calendar.
  • Coordinate A/B testing of email features to continually improve engagement.
  • Employ email best practices for send times, subject lines, list segmentation, format, and deliverability.
  • Develop nurture strategies that build relationships with new-to-world leads and chart out opportunities to impart membership value.
• Marketing Operations and Data Analytics
  • Become fluent in our marketing automation system (Marketo) and integration with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on possibilities available through the software.
  • Help manage a lead scoring model and recommend improvements
  • Analyze, benchmark, and report on marketing campaigns and initiatives from launch through sales conversion.
  • Provide quarterly reporting that details lead volume and end-to-end funnel activity through to conversion.
• Project Management
  • Proven ability to move projects along and meet deadlines.
  • Experience creating and managing internal processes and timelines.
  • Comfortable working across teams with stakeholders at varying levels of seniority.

Qualifications:

• Bachelor’s degree.
• Experience working in marketing automation software, Marketo preferred, and with CRMs, such as Salesforce.
• An analytical, data-driven mindset, with the ability to derive actionable insights from data (A/B testing, analyzing email deliverability/open/click metrics, using Google Analytics).
• Knowledge of best practices for reaching audiences through digital media channels (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.).
• Sharp copywriting and editing skills.
• Strong organizational skills and keen attention to detail.
• Strong technical and digital media skills.
• Ability to collaborate well with multiple teams.

Strong project management skills and ability to meet deadlines.

Atlantic Media Values:

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions.

Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.

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