Performance Marketing Associate

Job Description

Good Moose, our in-house digital marketing team, delivers best-in-class service and paid media for a diverse range of clients. We're looking for an Associate Ads Manager with previous experience driving business growth for early-stage startups. In this role, you'll be a part of a small but growing team and gain exposure to the brand process from pre-launch to launch and build extensive knowledge of best practices in the media industry.Some of your responsibilities will include:

• Provide and execute client service from media planning, media strategy, campaign creation, optimization, reporting and insights discovery on the major paid advertising platforms to drive new user acquisition
• Define a testing agenda together with our partner managers and analysis of KPIs to boost performance and show our clients how we can scale their revenues fast
• Recommending changes to websites and apps, offering pricing to improve conversion rates and reduce friction on the customer journey.
• Brainstorm and execute new ways to improve cost per acquisition and revenue numbers on Search advertising, Facebook, Instagram, Pinterest, Amazon, and YouTube
• Take extra time and care to ensure our clients achieve their goals even if that means finding a needle in a haystack to push performance goals.
• Utilize analytics platforms such as Google Analytics, RJmetric, Mixpanel, etc. to develop insights and action items intended to increase our clients’ revenues

Skills and qualities we look for:

• 1-3 years of agency experience within media and paid digital advertising campaigns and activating and managing campaigns on paid social and search
• Strong direct-response background and experience with media planning, buying, and analysis
• High proficiency in Excel and PowerPoint
• A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment
• Exceptional attention to detail
• Sharp organizational skills with the ability to hit delivery deadlines
• Experience with Google Analytics, SEO, Display, Programmatic and OOH planning, TV, and Radio is a plus