Integrated Marketing Director

Job Description

Reuters Marketing team is growing! We are seeking a Integrated Marketing Director for the Reuters organization with exceptional communication skills and a passion for marketing to join our team. Reuters is the world’s largest multimedia news provider, reaching billions of people every day.

The Integrated Marketing Director, Reuters is a solution-oriented and a creative leader with the ability to connect marketing strategies to business objectives, finding ways to strategically and creatively communicate value propositions to clients. This role is responsible for a range of areas including:

• Leading the global and regional field marketing teams to deliver proactive, best-in-class marketing materials including presentations, battle-cards, and sales campaigns.
• Oversee proposal operations to ensure consistency and excellence
• Collaborate with Sales and internal teams to conceptualize and create custom programs for the company’s largest advertising clients across a range of categories including: finance, B2B, tech, auto, travel and luxury
• Play a key role in managing RFP responses, proactive proposals and custom presentations that deliver innovative ideas that support our client’s objectives
• Proactively identify and deliver best-in-class cross-platform activations, experiences and content ideas to drive growth opportunities
• Articulate strategic ideas via written proposals and presentations that effectively communicate each concept & deliverable
• Play a critical role in the Marketing leadership team

Accountabilities :

• Responsible for advertiser positioning and sales collateral
• Manage a team to create proposals and presentations, utilizing research, key sales points, added value and third-party relationships
• Lead pre/post-sale liaison on Integrated Marketing projects
• Work with sales team to understand advertiser objectives and deliver compelling marketing programs that deliver against these needs
• Define and deliver cross-platform programs
• Play central role in client-facing presentations and meetings
• Develop relationships with key clients
• Manage third-party partnerships
• Manage competitor analysis and research

Key Deliverables:

• Unify field marketing efforts for Reuters Agency & Consumer
• Arm sales with consistent and powerful selling materials, including presentations, battlecards, competitive intelligence
• Expand pre-sales GTM functions

Skills & Experience:

• Advertising agency experience a plus
• Knowledge of cross-platform advertising sales, marketing, event and related research
• Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives
• Project management
• Proactive team player
• Excellent public speaking and communication skills
• Exemplary writing skills
• Proven success in execution of marketing programs from conception to completion
• Excellent design judgment
• Proficiency with Keynote, PowerPoint and Photoshop
• 5-7 years of marketing experience in the Media/Publishing or Content distribution industry
• Bachelor’s degree in Marketing, related field or equivalent experience

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit thomsonreuters.com/careers .
More information about Thomson Reuters can be found on thomsonreuters.com .