Paid Media Sr Specialist

Job Description

PURPOSE OF ROLE:
The primary purpose of the Paid Media Sr. Specialist is to support the Paid Media Manager and Paid Media Sr. Analysts by
assisting to deliver the daily execution and optimization of digital marketing campaigns. The Paid Media Sr. Specialist will
assist with all aspects of digital marketing channel and campaign management, including day to day campaign stewardship,
vendor partnership planning and collaboration, competitive tracking and insight, and campaign performance recaps and
communication. The Paid Media Sr. Specialist is responsible for managing paid search or paid social advertising campaigns to
weekly and monthly budget goals, and will analyze performance data and provide appropriate action plans based on
conclusions.
This role leverages digital marketing channels to drive in-store and online traffic through optimizing current
programs. Responsibilities include but are not limited to developing creative and ad copy strategies, analyzing data and data
process flows, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and
external vendors. The Paid Media Sr. Specialist will work cross-functionally with Merchandising Marketing, Creative, Data and
Analytics, and Marketing Operations to understand product marketing strategy, develop the appropriate campaign structure,
evaluate and optimize campaigns, and ensure the right technology capabilities are being utilized to deliver high performing
paid search or paid social campaigns.
RESPONSIBILITY STATEMENTS:
• Monitor daily budget pacing and analyze campaign results to optimize digital marketing campaigns.
• Write and execute ad copy, and work with cross-functional partners to develop optimal creative for paid search or paid
social campaigns.
• Utilize media buying tools to effectively develop, manage and deliver digital advertising campaigns.
• Generate performance reporting on daily, weekly and monthly basis.
• Collaborate with vendor partners to stay on top of industry trends and integrate best practices in campaigns.
• Work cross-functionally with Merchandising Marketing, Creative, and Data & Analytics teams to understand product
marketing strategy, build and execute campaigns and evaluate results to ensure campaigns are delivering on goals and
objectives.
• Lead conversations with external media partners to negotiate media rates in order to improve campaign efficiencies.
• Work alongside Marketing Operations teams to ensure the team is leveraging the right mix of technology and customer
data in paid search and paid social campaigns.
• Work across Digital Marketing Team with SEO, Display, Search, Social and Affiliate Marketing teams to maximize traffic
online and in-store.
MINIMUM QUALIFICATIONS:
• Bachelor's Degree Business, Communications or Marketing.
• 1-2 years experience with Marketing, Social Media, Communications, Data Analysis or Paid Media.
PREFERRED QUALIFICATIONS:
• 1-2 years agency or Retail Experience.
ABOUT LOWE'S:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information, visit Lowes.com.