Social Media Manager, Digital Marketing

Job Description

Overview

GENERAL SUMMARY:

The Social Media Manager helps manage the Jimmy Fund’s social media presence across a variety of platforms. This position is responsible for strategy, content development, advertising management, and analysis.

Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.

Responsible for assisting the entire Division with reaching financial goals.

APPLICATION REQUIREMENTS:

Resume and cover letter required with application submission.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Responsibilities

PRIMARY DUTIES AND RESPONSIBILITIES:

• Help manage the Jimmy Fund’s social media presence across platforms including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat;
• Manage a social media portfolio of fundraising programs:
  • Produce social media strategies and content for programs within portfolio;
  • Develop reports and analysis to improve program results;
  • Serve as social media lead for program Wrap-Up Reports for programs within portfolio. Present findings;
  • Plan and implement paid social campaigns. Monitor campaigns and optimize spend for low cost to acquire and high ROI. Report out on results and recommendations for future campaigns.
• Work with outside vendors and consultants to design and deliver impactful social media content that helps generate program awareness and revenue;
• Be “in the know” and a reliable resource on how other nonprofits are using social media for fundraising and awareness initiatives;
• Work with Senior Associate Director, Social Media on developing new fundraising and awareness initiatives;
• Monitor competitors, trends and new developments in social media. Research ways to attract more followers so our messages are reaching a larger audience;
• Aid in identification of influencers, both external and within our current donor base;
• Attend Jimmy Fund events for on-site social media needs to help generate event promotion;
• Perform other duties, as necessary.

SUPERVISORY RESPONSIBILITIES:

Reports to Senior Assistant Director, Social Media, Digital Marketing.

Qualifications

MINIMUM JOB QUALIFICATIONS:

At least 3 years of experience in social media marketing and communications. Previous experience coordinating marketing programs and online communities on Facebook, Twitter, Instagram, Snapchat and YouTube. Have a good understanding of how social media fits into an overall marketing strategy. Excellent writing and communications skills required. Strong organizational abilities and attention to detail with proven capability to manage multiple projects and meet deadlines are necessary.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Minimum of 3 years using Facebook Ads Manager to build and run ads. Experience with custom audiences and other targeting tactics;
• Excellent writing and editing skills for all social media platforms;
• Exceptional project management and organizational skills;
• Interpersonal communications skills with the ability to work with all in-house teams as well as external vendors/partners;
• Ability to work both collaboratively and autonomously;
• Exceptional organizational skills;
• Ability to manage multiple projects in a fast-paced environment, meeting deadlines;
• Excellent presentation skills and ability to present among C-suite staff;
• Experience in analyzing marketing campaigns including ROI calculations and identifying KPIs;
• Experience managing ad spend/budgets and optimizing for results;
• Willingness to work evenings and weekends as needed during event season and as time-sensitive projects and deadlines arise;
• Graphic design experience (Adobe PhotoShop), a plus;
• Nonprofit experience a plus.

PATIENT CONTACT:

No

WORKING CONDITIONS:

Workstation in typical office setting. Works on deadline. Some assignments will require evening and weekend work. Some use of personal vehicle for work-related purposes may be necessary.

DFCI DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

We’re hiring! Learn more about working in the Division of Philanthropy and view all open positions.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.