Senior Manager, Product Marketing

Job Description

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

• Key responsibilities
• Carry out market researches / market updates / product reports and analyze key successful/failure factors of products of our own and the competitors’
• Develop products and innovative concepts with competitive advantage to support competitiveness of Manulife Vietnam’s product portfolio in the market. Deliver new ideas and approaches to allow Manulife Vietnam’s product to stay competitive.
• Facilitate regular Product Steering Committee meetings – from organizing, preparing agenda, developing/consolidating presentations/background information for discussion during the meeting, and prepare post-meeting minutes. Follow through all action items.
• Develop the overall marketing strategies for Manulife’s Vietnam product portfolio.
• Recommend marketing initiatives for products /customer segments / channels entrance and expansion
• Manage and co-ordinate with Product Implementation Committee (PIC) for timely and successful and product development and product launches
• Work with distribution channels to launch new products
• Manage the budget, logistics, design of product marketing initiatives
• Design and implement quarterly marketing and promotion plans for both customers and distribution channels for different products
• Manage and implement product communications both internally and externally, develop and distribute marketing materials to distribution channels and customers that maximize sales impact
• Liaise and communicate with related parties on product marketing activities
• Support sales-force to run customer seminars and other events for customers to boost sales
• Ensure compliance with local, regional standards and all regulations on process control and management
• Co-ordinate with PR and Branding teams to ensure quality delivery for Marketing.
• Carry out market researches / market updates / product reports and analyze key successful/failure factors of products of our own and the competitors’
• Develop products and innovative concepts with competitive advantage to support competitiveness of Manulife Vietnam’s product portfolio in the market. Deliver new ideas and approaches to allow Manulife Vietnam’s product to stay competitive.
• Facilitate regular Product Steering Committee meetings – from organizing, preparing agenda, developing/consolidating presentations/background information for discussion during the meeting, and prepare post-meeting minutes. Follow through all action items.
• Develop the overall marketing strategies for Manulife’s Vietnam product portfolio.
• Recommend marketing initiatives for products /customer segments / channels entrance and expansion
• Manage and co-ordinate with Product Implementation Committee (PIC) for timely and successful and product development and product launches
• Work with distribution channels to launch new products
• Manage the budget, logistics, design of product marketing initiatives
• Design and implement quarterly marketing and promotion plans for both customers and distribution channels for different products
• Manage and implement product communications both internally and externally, develop and distribute marketing materials to distribution channels and customers that maximize sales impact
• Liaise and communicate with related parties on product marketing activities
• Support sales-force to run customer seminars and other events for customers to boost sales
• Ensure compliance with local, regional standards and all regulations on process control and management
• Co-ordinate with PR and Branding teams to ensure quality delivery for Marketing.
• Requirements
• 7+ years experience in Marketing/Products with at least 3 years experience in management position
• Creative, organized and detail-minded
• Excellent project management skills
• Excellent negotiation and communication skills
• Excellent command of written and spoken English
• Strong business acumen

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of June 30, 2019, we had over $1.1 trillion (US$877 billion) in assets under management and administration, and in the previous 12 months we made $29.4 billion in payments to our customers. Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.