Digital Media Trafficker

Job Description

Digital Media Trafficker

The Digital Media Trafficker will work directly with the Media Buying and Account Management teams at Townsquare Media. The Digital Trafficker will support the Ignite team with tasks related to the setting up of all digital campaigns in the various DSPs and Platforms that we work with.

Skills/Qualifications:

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• At least 6 months’ experience in the digital media industry preferred
• Experience working within Facebook or Google is preferred but not a requirement
• Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
• Understanding of the digital media industry
• Above average problem-solving skills and troubleshooting
• Excellent interpersonal and communication skills
• Self-motivated with the ability to work in both a team environment and independently
• Must be proficient, intermediate level, with Excel, PowerPoint, Word

Duties:

• Responsible for keyword/audience research inclusive of estimator builds, campaign set-up, trafficking of creative
• Owns day-to-day campaign launches on paid search and social platforms
• In charge of pacing documents, updating and sending out daily
• Manage day-to-day trafficking of digital ad campaigns across multiple platforms such as Facebook, Instagram, AdWords, Matchcraft and others
• Know and follow the business rules per platform
• Creative testing and troubleshooting
• Pixel building and troubleshooting
• Proactively alert Account Management of any inconsistencies or issues with each campaign
• Assist the Media Buying team in implementing campaign optimizations
• Possess strong communication and analytical skills
• Timely delivery of all tasks

About Us

Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include 318 radio stations and more than 325 local websites in 67 U.S. markets , approximately 550 live events with nearly 18 million attendees each year in the U.S. and Canada, a digital marketing solutions company serving more than 11,750 small to medium sized businesses, and one of the largest digital advertising networks focused on music and entertainment reaching more than 50 million unique visitors each month. Our brands include iconic local media assets such as WYRK , KLAQ , K2 and NJ101.5 ; acclaimed music festivals such as Mountain Jam , WE Fest and the Taste of Country Music Festival ; unique touring lifestyle and entertainment events such as the America on Tap craft beer festival series, the Insane Inflatable 5K obstacle race series and North American Midway Entertainment , North America’s largest mobile amusement company; and leading tastemaker music and entertainment owned and affiliated websites such as XXLMag.com , TasteofCountry.com , Loudwire.com and BrooklynVegan.com . Additionally, Townsquare also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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