Email Marketing Manager

Job Description

Who is Credible?

Credible is looking for a data-driven, results-oriented Email Marketing Manager to join our team to lead and execute our user engagement strategy – primarily through email. You will own efforts to drive conversion improvements and retention through our email channel by crafting and testing re-engagement campaigns and partnering closely with our Marketing and Product teams.

Based in our offices in the heart of San Francisco, you will play a meaningful role in our growing team. This is a great opportunity for you to join an early stage company and shape the direction of our long-term relationship with our users.

The role is a full-time individual contributor role, and compensation will be based on experience.

Roles and Responsibilities:

• Define and drive a strategy to increase user engagement across all financial verticals using the most effective and profitable channels
• Own all email re-engagement, including drip campaigns, transactional emails and lifetime marketing
• Lead the email development process, including ideation, creative production, testing, deployment and reporting
• Use data to identify and prioritize opportunities to engage more effectively and drive desired behaviors
• Identify and test into nascent or new channels (e.g. SMS/text, postcards)
• Identify cross-channel marketing opportunities and partner with other teams (e.g. call center, paid social) to execute a seamless lifecycle strategy
• Partner with Product, Marketing and Operations teams to ensure strategy and execution is well coordinated and maintenance of consistent brand and product messaging
• Proactively push new infrastructure enhancements with Engineering team to improve performance (e.g. adding new fields, implementing new events to trigger email at appropriate point in lifecycle)
• Formulate and ship A/B tests to continually improve our user engagement strategy
• Report results of our engagement efforts to the company
• Work in a dynamic start-up environment where iterating quickly is critical

Education and Experience:

• 5+ years of experience in a Product Management or Marketing role with a focus on email and lifecycle marketing with significant emphasis on A/B testing and conversion optimization
• Experience working with large databases and multiple fields for targeting and personalization
• Strong attention to detail and project management skills
• Excellent analytical abilities, including experience with Excel and other analytics tools
• Hands-on experience with marketing automation systems (e.g. SFMC (preferred), Act-on, Responsys, Marketo, Hubspot, etc.)
• Experience with IP warming and addressing deliverability issues
• Basic HTML/CSS modification
• Excellent communicator, with the ability to work effectively across functions
• A commitment to treating your coworkers with respect, turning your ideas into actions through collaboration and communication
• Bachelor's degree (in economics, statistics, math, or marketing preferred) or equivalent experience

Nice to have:

• Experience working with consumer-oriented FinTech products or in the student loan space
• Experience working in the student loan / personal loan/ mortgage space
• Text/SMS and direct mail marketing
• Experience writing SQL queries, Looker or Tableau

Why you want to work at Credible

We are a fast moving, fun-loving, seriously smart group of people who really care about impacting the lives of our customers. We empower our employees to make decisions, take risks, drive our business and make changes when we don’t get it right. These are our values:

• Exceed Customer Expectations: We provide an exceptional experience to each and every customer that compels them to share it with others.
• Take Ownership: We are trusted to make decisions that are in the best interests of our customers and our business. We think and act like owners. We care – and that makes all the difference.
• Be Curious: We are curious, ask questions, seek to understand and try new things.
• Do the Right Thing: We earn trust by being transparent, respectful and honest with each person with whom we interact.
• Get Results: Results fuel our excitement and we know how our personal accomplishments tie to the success of the company
• Be Bold: We are courageous and take risks that scare us. Our enthusiasm for experimenting is how we will find the next breakthrough.

Our benefits: We offer competitive compensation, generous benefits, free food and a flexible vacation policy.

But mainly, you want to work at Credible because you believe in our mission and want to have a major role in delivering on it! We look forward to getting to know you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.