Marketing & Communications Manager (B2B)

Job Description

Posting Description

Aon is looking for a Marketing & Communications Manager

As part of an industry-leading team, you will market and communicate our Reinsurance Solutions business by delivering innovative and effective campaigns that drive and create value for our clients.

Your impact as a Marketing & Communications Manager

The Marketing & Communications Manager will develop and execute marketing and communications strategies to support growth initiatives of our Reinsurance Solutions business. Working in conjunction with the Head of US Marketing & Communications and the wider team, the firm’s marketing and communications strategies will create commercial value by building broad awareness and understanding of Aon’s impact via showcasing the firm’s capabilities, innovation and leadership, in addition to bringing products and solutions to market.

Job Responsibilities:

• Develop and execute effective integrated marketing campaigns and programs using traditional, digital, and social channels to generate leads and sales opportunities
• Measure campaign performance and return on investment, and recommend changes to plan based on results
• Develop and maintain client-ready communications, marketing collateral and thought leadership content
• Draft internal communications to help colleagues better understand the firm’s differentiated expertise and growth strategy
• Manage large, complex events with budgetary responsibilities
• Identify industry channels and activate strategic partnerships to support growth objectives
• Partner with corporate and reinsurance marketing colleagues to effectively leverage marketing resources
• Partner with senior business leaders in the development and planning of marketing and communication activities
• Work in conjunction with the Head of PR to create and manage US PR campaigns, and tactics, which build industry awareness and position Aon, and our senior leaders, as the voice of the industry

Your Knowledge and Expertise

• 5+ years of B2B marketing and communications experience at a professional or financial services firm
• Bachelor's degree in a related discipline; advanced degree a plus (e.g., Marketing, Communication, Business)
• Ability to understand the dynamics of a complex business and navigate a highly matrixed organization
• Strong writing and editing skills
• Strong project management skills to execute programs with speed, accuracy and efficiency
• Team player with great attitude and the ability to lead teams cross-functionally, partner effectively to drive consensus and build strong relationships
• Ability to work autonomously and independently in an environment requiring various levels of stakeholder management
• Balance strategy with execution and able to pivot with changing demands while meeting deadlines
• Creative problem solver
• Metrics-driven mindset to show internal constituents how campaigns are performing
• Experience in leveraging new media channels and social media

Preferred skills

• Working knowledge of CRM and email marketing tools such as Eloqua
• Experience with content management systems (CMS) Kentico and SharePoint to support content development on our external microsites and intranet
• Experience with Google Analytics and communicating metrics broadly, including metrics compiled from various sources to tell a broad story
• Working knowledge of SEO best practices
• Video editing skills using tools such as Wochit

We offer you

A competitive total rewards package, continuing education and training, and tremendous potential with a growing worldwide organization.

Our Colleague Experience:

From helping clients gain access to capital after natural disasters, to creating access to health care and retirement for millions, Aon colleagues empower results for our clients, communities, and each other every day. They make a difference, work with the best, own their potential, and value one another. This is the Aon Colleague Experience, defining what it means to work at Aon and realizing our vision of empowering human and economic possibility. To learn more visit Aon Colleague Experience.

About Aon:

Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

By applying for a position with Aon, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Aon's employment policies. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.

DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.