Sr Marketing Manager - SEO

Job Description

Your Opportunity

The Sr Marketing Manager, Search Engine Optimization (SEO) opportunity at Charles Schwab is for SEO authorities who are looking for their next challenge to impact SEO at an enterprise level, drive high impact business outcomes and help create an organizational culture where SEO is embedded in the way we work. All this in the service of an organization that is recognized for putting client needs at the center of everything we do.

What you’re good at

You will be responsible for leading and growing the Search Engine Optimization program for schwab.com, the flagship website for Charles Schwab. With over 80% of all new accounts being opened online and significant client engagement on schwab.com, this role offers you the opportunity to make a relevant impact on the financial future of millions of people.

SEO is one of the highest traffic drivers and a significant contributor to new accounts opened on schwab.com. And we believe we are only getting started! With the recent move to $0 trading commissions, the role of SEO in attracting qualified prospect traffic has become even more meaningful. This role presents an opportunity to advance a developing program using a holistic SEO approach comprised of content strategy, technical SEO, and onsite engagement of prospects.

The ideal candidate will be able to blend technical acumen related to SEO with great execution, as well as use exceptional influencing and collaboration skills to help key partners across Schwab embrace SEO projects. You will be an evangelist for SEO, with the ability to communicate with impact and drive adoption of SEO standard methodologies across the organization. You will be working with an agency partner to deliver on bold growth goals, supported by various internal resources. You will be part of the schwab.com growth marketing team, comprised of very adept digital marketers, all working to directly create measurable bottom-line impact.

What you have

• You should have 10+ years of SEO experience including at least 3 years leading enterprise SEO in medium to large scale organization
• Hands-on experience with tools such as Brightedge, SimilarWeb and Adobe Analytics
• Track record of delivering improvement in SEO results –traffic and sales.
• Experience working cross-functionally with content developers, designers and coders to ensure SEO best practices are embedded in all digital initiatives.
• Strong project management and execution skills, to make sure that SEO strategies are implemented in reasonable time frames.
• Experience working in the financial sector is preferred.
• Ability to think strategically and marry SEO recommendations with desired business outcomes.