Marketing Systems Manager -Marketo

Job Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Your Career

We are looking for a Marketing Systems Manager to join our Marketing Operations team. The ideal candidate will be well versed in Marketo, with a heavy focus on APIs and integrations. This role is for candidates who enjoy evaluating and deconstructing existing processes and formulating new, innovative, process-altering solutions.

You will use your understanding of integrations to optimize our marketing technology stack, anticipate current and future business needs, and provide insight to internal stakeholders on the feasibility of business objectives. This role will require you to evaluate business requirements, design and develop processes related to data flows, and provide recommended solutions.

Our fast-moving culture demands that you bridge between communicating with business end-users and team leaders, as well as collaborate effectively across the organization. You must be able to co-architect solutions with other technical teams such as Data Science, IT, Web Developers and more. This is an awesome opportunity for somebody who wants to take on new, exciting challenges in a leadership role.

Your Impact

• Act as the in-house expert on technical configuration, integration, and coordination of Marketo - our Marketing Automation Platform (MAP) - with related technologies and processes
• Anticipate technical needs by translating business vision into a flexible technical architecture of multiple products fitting use cases, strategy, and current/future needs, building with an eye towards both quality and scale.
• Work with cross-functional technical leads to design a solution that optimally utilizes our Marketing tech stack and supports our marketing strategy; stay abreast of partner and sales strategies to ensure cohesion across company go-to-market strategies
• Develop phased roadmaps according to Quarterly and Annual priorities, industry best practices and technology prerequisites and dependencies
• Scale training and Best Practice sharing so our marketers know exactly what capabilities we have and how and when to use them
• Provide strategic guidance and direction to our internal customers for maximizing their digital marketing effectiveness
• Use the latest best practice learning from the industry to help ensure our marketing campaigns and solutions are fully integrated and fine-tuned via data-driven insights
• Communicate proactively with internal stakeholders throughout a project’s lifecycle across functional areas; masterfully communicate technical concepts to non-technical audiences leading with the “why” over the “how”

Your Experience

• Bachelor’s degree in business or marketing (or related field)
• 5+ years of leading integration, configuration, and evolution of MAP for Enterprise B2B marketing organization
• Marketo Certified Expert required; advanced Marketo certifications preferred
• Agile/Scrum experience preferred
• Experience working with a wide portfolio of Martech vendors
• Passion for the use of technology especially MAPs (i.e. Marketo) to solve business problems
• Experience working in a matrix environment
• Experience with creation of process documents and flow diagrams
• Drive data integrity initiatives related to business processes
• Innovative thinker and desire to help build out new functionalities and be a pioneer within the industry

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.