Marketing Automation Platform Specialist - Pardot Based

Job Description

Company Description

Merkle provides professional marketing services for the world’s top commercial brands. We help marketers develop a more customer-centric approach, to fully leverage the potential of marketing channels, the backbone of most digital marketing programs.

Job Description

Role Purpose

Marketing Platform Specialist is responsible for platform (Pardot) operation and implementation based on specific project requests. Candidate should understand digital marketing (Email Marketing), information technique (Pardot based), project management, and analyzing.

You will work with contacts around the world, understanding their campaign requirements and implementing them. Implementation entails ensure the instructions are clear and then executing them using Pardot.

Position Responsibilities

· Working closely with client contacts and internal Merkle teams to manage workload and completing campaign work in a timely and error-free manner

· Campaign build, proofing, deployment, and publication on Pardot

· Audience segmentation and list processing for campaign deployment

· Perform basic platform-based coding action and tech support to clients.

· Deliverability monitoring

· Provide Campaign performance analysis Data and optimization proposals.

· Serve as an expert on email marketing best practices and educating other

Qualifications

Key Skills and Experience

· Bachelor's degree or above preferably in Computer Science, E-commerce, Digital Media or related field

· 2+ years of experience in Marketing Platforms, e.g. Salesforce Pardot, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, Adobe Campaign, Marketo, etc.

· Intermediate to advanced knowledge of Salesforce Pardot. Pardot Certified will be preferred.

· Understanding of general CRM practice, preferably client-facing experience.

· Good presentation skills, both written and oral.

· Excellent English communication skills

· Strong ability in problem-solving and facing time/client pressure

· Proficient in Microsoft Excel and PowerPoint.

· Preferred experiences in Email Marketing strategies, best practices, and deliverability

· Preferred SQL skills - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining multiple tables.

· Preferred Frontend IT skills - be able to use/understand HTML/CSS/Javascript in emails/landing pages.

· Preferred Backend IT skills - be able to understand platform backstage logic

Additional Information

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.