Product Manager, Consumer Engagement - PVH Corp.

Job Description

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POSITION SUMMARY:

Are you an innovative and insightful thinker who likes solving complex business problems leveraging technology? Have you lead cross-functional teams implementing MarTech platforms or digital products? Do you have a deep understanding of Agile/Scrum development, its tools and methods for success? If so, PVH TPG is looking for you!

The product manager will be the direct liaison to marketing and customer service business partners across PVH brands, and helps drive the roadmap for consumer engagement platforms (customer service, retention, loyalty etc.) at PVH. The Product Manager will collaborate with technical and non-technical stakeholders to translate business needs into technical product requirements, and work with engineering team(s) to build and deliver world-class technology solutions. Will also partner with other product managers, engineering teams as well as external partners to drive end-to-end project execution and enable business value through technology

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Understand marketing and consumer engagement strategies of PVH brands, and translate business strategies into technical capabilities and product roadmaps
• Work closely with business product owner(s) to create and maintain a product backlog according to business value or ROI
• Product management through entire lifecycle, including story gathering, defining done, building for outcomes, reporting on effectiveness through analysis & financial management
• Take ownership of assigned scrum teams, and play an active role in mitigating impediments impacting successful team completion of release/sprint goals
• Set the velocity of work for your projects/teams by prioritizing work effort based on aligned value
• Run demos, presentations, and stand-ups specific to your projects and initiatives to keep alignment with all contributing stakeholders
• Review test plans and lead UAT to ensure business capability requirements and timelines are met
• Conduct feedback sessions with engineering and business teams to continuously evolve team processes and performance
• Report on team velocity, value and project status regularly to business and TPG stakeholders
• Craft and deliver presentations on potential capabilities and enhancements to marketing technology platforms
• Utilize and stay current with modern platforms and methods

QUALIFICATIONS & EXPERIENCE:

Experience:

• 8+ years of progressive IT experience with minimum 2 years of experience working in a product management, technical product owner or similar capacity
• 2+ years of business analysis experience preferably in Fashion, Retail or CPG industries
• Strong experience leading cross-functional teams to deliver marketing technology solutions or digital products using agile methodology
• Experience creating and maintaining a Product backlog and prioritizing the Product backlog items according to business value
• Experience with one of the major marketing automation platforms (Salesforce, Adobe, Marketo etc.)
• Experience partnering with customer service teams and delivering case management and customer service platforms
• Prior experience with Salesforce service cloud is a plus

Education: Undergraduate Degree in Computer Science, Business Management, or a related field

Skills:

Specific skills required for Product Manager, Consumer Engagement include:

• In-depth knowledge of Agile process and principles as well as Waterfall project management
• Deep understanding of the customer centric Product Mindset
• Strong analytical and quantitative skills with the ability to use data and metrics to inform recommendations and drive actions
• Goal oriented and self-motivated within a collaborative team environment
• Ability to clearly communicate the business requirements to engineering teams
• Demonstrated ability to understand and discuss technical concepts
• Excellent written and verbal communications skills, and presentation skills
• Proven ability to influence decision making at all levels within an organization
• Strong understanding of technologies and products in MarTech and AdTech space including Campaign Management, CRM, Email Service Providers (ESPs), Customer Service platforms, Loyalty platforms etc.

Following skills are not required, but preferred:

• Agile methodology certifications
• Experience leading customer data or marketing analytics projects

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH