Marketing Senior Analyst

Job Description

Expedia

Do you share our passion for using technology and data to create an amazing travel experience and bring people of the world closer together?

We are looking for an outstanding individual to fill the Marketing Senior Analyst role and help us build a best-in-class marketing spend allocation capability. You will build out our Marketing Mix Modelling (MMM) capabilities, from developing a proof-of-concept to rolling it out across our whole business. You will help shape the details of how we implement MMM as well as presenting the insights to our senior leadership team, with the support of a Senior Manager. As well as MMM you will also work on a range of other analytics projects to provide insights on how we should allocate our marketing budget between different marketing channels, countries, and customers.

You will be part of a larger team of analytics and data science colleagues who work on a variety of data problems across the Hotels.com and Expedia Group business, learning from each other and sharing the latest techniques in the analytics and data science world.

This job is for you if you want to apply your analytics and data science skills to solve problems in a fun and international work environment, where data is at the core of everything we do.

What you’ll do

• You will build and optimise our Marketing Mix Modelling capability, and work with senior leadership and colleagues in all of our marketing channels to make allocation decisions based on these insights
• Own end-to-end responsibility for running various different marketing analytics and data science projects – from forming hypotheses, to designing testing methodologies, executing analyses, building models and communicating results
• Collaborate with other team members, marketing partners and analysts across Expedia Group’s sister brands to share knowledge and ideas

Who you are

• You have a passion for data, analytics, online marketing and travel
• Strong SQL skills; experience of using R or Python (or similar) to structure, transform and visualize big data
• You have an enthusiasm and desire to learn about state of the art analytics tools and techniques
• Excellent written and verbal communication skills, with the ability to communicate complex analytical solutions and their business value in a clear and compelling way to a diverse group of technical and non-technical audiences
• Strong attention to detail, excellent organisation skills, and ability to work on multiple responsibilities concurrently, owning projects end to end
• Experience in ecommerce / online marketing a plus; experience of travel industry a bonus
• 2+ years’ experience in a Data Scientist or Advanced Analytics role, including experience with Marketing Mix Modelling in an agency or in-house
• Bachelor’s degree in Mathematics, Statistics, Economics, Data Science, Engineering or similar
• Relevant Master’s degree a plus

Why join us

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.comTM, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.