Senior Marketing Manager, Freemium Acquisition, Content Marketing

Job Description

HubSpot is looking for a Senior Marketing Manager to create “high-intent” content that converts blog readers into free users.

In this role, you will be responsible for creating content on hubspot.com and external websites. The goal is to drive free user signups by targeting keywords that have a high potential to convert into free users. This includes high intent SEO keywords such as “best crm software” and “hubspot review.”

Initially, your role will primarily be focused on content creation and content promotion. Then it can evolve into a strategy and project management position. You will also be responsible for shaping the strategy for what we publish, how we work across our partner’s websites, and the fastest way to scale this strategy.

Finally, you will work closely with other cross-functional teams at HubSpot such as product marketing, SEO, affiliate marketing, blogging, and business development.

Who you are

• You are driven by impact first, creativity second. You’re far more excited about having a business impact with your content, than creating something novel.
• You love the SaaS and software industry. You’re passionate about new emerging products, comparing products to each other, and learning how to position products accordingly.
• You love networking with people at other software companies. You’re a hybrid extrovert and introvert. You enjoy attending conferences and networking events to get to know other people.
• You have experience with SEO-driven content marketing. You understand how to get your content ranking in competitive SERPs.
• You’re a talented content writer and CRO copywriter. People love engaging with your content but they’re also compelled to click your CTAs because of your persuasive copy

You will get to:

• Make a HUGE impact on the business by driving thousands of free signups to HubSpot.
• Learn about the thousands of different B2B SaaS/software products in the market today.
• Gain valuable skills in data analysis. You will be pulling data from Google Analytics to understand what category of content drives the most signups.
• Learn about affiliate marketing and paid user acquisition from some of the smartest minds in the software industry.
• Learn from other smart marketers at HubSpot by working across other teams (i.e. SEO team, email marketing team, blogging team, social team, etc) to maximize distribution across all of HubSpot’s marketing channels.
• Have the flexibility to work how, when, and where you are the most productive. Our team believes in optimizing for your personal productivity and you having the autonomy to make those decisions.

Location is flexible for the right person. Remote work is okay. Ideally located within US timezone.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts (US), and we have offices in Dublin (Ireland), Sydney (Australia), Portsmouth, New Hampshire (US), Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

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