CRM/Lifecycle Marketing Analyst

Job Description

At Fitbit, our mission is to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.

We started our journey in 2007—as a team of two with one big idea. Since then, we’ve grown to over 1,700 employees, sold over 90mm devices, and built a health and wellness community across the globe. In fact, the Fitbit Community has taken enough steps to walk from the Sun to Pluto and back again! Offering award-winning products, a top-rated mobile app and an easy-to-use dashboard, Fitbit provides personalized experiences that help our users reach their goals. With a reenergized focus on innovative devices, interactive experiences, and enterprise health we are transforming the way consumers and businesses see health & fitness.

From your first steps as a Fitbitter, you will be at the forefront of developing new products. Our culture combines the spirit of startup with the perks of being public. We offer a competitive benefits package and amazing perks like unlimited snacks, Friday happy hours, a wellness stipend, and a strong focus on a healthy work-life balance. As part of our team, you’ll have the opportunity to grow your career, contribute your ideas to life-changing products and services, and—above all—have fun doing it.

Fitbit’s HQ campus is located in the heart of San Francisco with office locations in Boston, San Diego, Salt Lake City and around the world. Think you’ve found your fit?

About the Role:

The CRM Marketing Analyst will be responsible for executing and reporting on customer and prospect facing marketing communications. The candidate will help define the company's audience targeting strategy, testing methodology, and measurement of marketing effectiveness. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies. The ideal candidate will have experience running CRM marketing campaigns (ex. email) and programs. Audience segmentation, targeting and campaign deployment, developing test and learn plans should come naturally to the. These concepts should be understood both at the individual campaign level as well as extended longitudinal marketing efforts.

The candidate should be data-driven and have a technical aptitude to partner with business and technology teams and will assist in optimizing business processes and managing campaign operations to maximize efficiencies and incorporate new technology and new data. The candidate will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with teams, vendors, and management.

Responsibilities:

• Actively monitor email campaign performance, including conversion and response metrics (sends, opens, click-to-open, etc.) with benchmark to other historical campaigns.
• Supplement campaign metrics with additional demographic, geographic and behavioral insights.
• Analyze performance of email test variants.
• Update core KPI reports with metrics such as the email channel’s incremental revenue.
• Leverage SQL database to conduct more in-depth demographic and user behaviors to inform future audience targeting
• Maintain and create dashboards with email metrics and core KPI data (activations, active users, etc.)
• Conduct special project analyses for Product Marketing, Public Relations, Email Marketing, and other internal Fitbit teams utilizing data to generate insights
• Produce menu of targeting criteria for marketing channels including Social, Digital, etc.
• Work with Email Campaign, Engineering and Operations teams to troubleshoot and resolve any data/campaign issues

Skillset required:

• Medium to advanced SQL proficiency.
  • Must be able to design complicated subqueriesagainst large database
  • Must be able to decipher another analyst’s code and modify quickly
• Must have managed direct reports previously, may include interns/contractors/vendors
• At least 3 years of professional work experience
• Proficient in data visualization tools such as Looker or Tableauto design and maintain dashboards
• Construct business KPIs by exploring the data, determine anomalies/exceptions in the data
• Experience working with business stakeholders to bridge the gap between the data and the business use cases
• Nice to have: experience with Python and former experience with email marketing

Fitbit is proud to be an equal opportunity employer. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, ancestry, national origin, citizenship, religion, age, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), sexual orientation, gender, gender identity, gender expression, marital status, medical condition, mental or physical disability, military or veteran status, genetic information or other statuses protected by law. We interpret these protected statuses broadly to include both the actual status and any perceptions and assumptions made regarding these statuses.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance Fitbit will consider for employment qualified applicants with arrest and conviction records.