Director, Demand Generation

Job Description

Samba TV, recognized by Inc. Magazine as one of the fastest growing companies in the US and one of the "most interesting ad-tech upstarts of the year" by Business Insider. Samba TV is uniquely positioned at the forefront of the TV revolution. The way people discover, watch, and engage with television has fundamentally changed, and we're connecting the dots to help better understand audience trends and viewership habits for marketers.

Looking for a seasoned demand generation professional to help meet the needs of our rapidly growing business. Reporting to the CMO, this is a key hire. We’ve been named one of Inc. 5000’s fastest growing companies 2 years in a row and this is a key hire in driving and sustaining our amazing trajectory.

You? You have a solid history of building and growing the demand function within a fast-paced environment, but also have the flexibility to adapt to new business models, the drive for relentless optimization and the creativity to never stop trying new things.

Responsibilities:

• Own annual demand generation plan for marketing; including all marketing KPI’s required to drive necessary pipeline • Create strategy for establishing upper and mid-funnel marketing campaigns given a multitude of nuanced factors driving the ‘shape’ of our sales funnel (direct, indirect, project-based etc.) • Leverage in-person events, digital campaigns strategies and ABM strategies to ensure marketing meets monthly and quarterly funnel targets • Drives cross-functional execution of campaigns working in close partnership with product, design, events and digital • Work hand-in-hand with sales and sales operations to measure effectiveness of each and every dollar we invest into marketing from upper funnel through to sale • Implement innovative ABM strategy for targeting strategic accounts • Create a global view of the demand function to support a growing international presence • Hire and nurture a team of professionals as necessary

Requirements:

• 8 + years’ work experience with at least 4 years in a demand generation role • Experience in startups or rapidly growing division of larger organization • Strong analytical skills with a maniacal love for measurement • Strong knowledge of most up-to-date CRM, ABM and Marketing Automation capabilities with the ability to push them to perform outside of the box to fit to our business’ need • MBA or work experience equivalent • Ability to quote ‘that scene’ from GlenGarry Glen Ross a strong plus • Working knowledge of database languages