Senior MarTech Systems Analyst

Job Description

The Role: Senior MarTech Systems Analyst
Marketing Technology - Enablement Lead Customer Analytics Team | Santa Clara, CA The Culture

Chegg’s culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our “fast feedback” system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals.

The Team:

The Consumer Analytics team is central to Chegg’s digital marketing efforts – we use data and analysis to support every business line and functional organization at the company. The Marketing Technology function within the Consumer Analytics team specifically works to support internal business and marketing teams by providing best in class MarTech and AdTech using a combination of third-party and in-house technologies to deliver on our mission.

The Role: Senior MarTech Systems Analyst

Chegg has an exciting role for someone to take support the analysis of marketing, personalization and user needs and translate them into processes, systems and requirement specification. You will partner with engineering, marketing, product, creative, analytics and data science teams to define MarTech solutions to meet user and business needs. If you are excited by the opportunity to solve problems, integrate disconnected systems and processes, enjoy creating documentation and processes, enjoy iterating and learning to get more out of platforms in pursuit of more personalized and effective advertising - than this role could be perfect for you.

Your Responsibilities

• Schedule and meet with stakeholders, system owners, and end users to define business requirements and systems goals, and identify and resolve business process issues.
• Manage and guide the technical solutions that drive personalization efforts across all of Chegg garnering consensus and consistency in identifying personalization and recommendation models and use cases
• Assist in the planning, design, development, testing and deployment of new applications and enhancements to existing applications.
• Lead the day-to-day activities of requirements tracking, prioritization, scoping and development oversight for new solutions
• Contribute to project estimation efforts - providing input/clarity on business requirements and options to implement those requirements.
• Develop training documentation and conduct training as required.
• Work in a team environment and support various groups.
• Create and maintain technical documentation
• Define what success looks like for the systems supporting personalization
• Be the subject matter expert on MarTech systems and how they support personalization efforts

Requirements

• Ability to write clear functional requirements to a level of detail that facilitates the development and implementation of system enhancements.
• Ability to think logically and analyze business process requirements and accurately convert them to design specifications.
• Ability to collaborate with business users and manage vendors effectively.
• Ability to quickly learn new systems/tools and become a subject matter expert.
• Effective communication (written and verbal) and organizational skills.
• Experience in personalization and optimization tools and platforms.
• Experience with Adobe Target or Optimizely
• Experience with Adobe Campaign Classic or other email marketing p rovider
• Analytical mindset, comfortable using data to spot trends and inform ways to improve system performance.
• Ability to communicate at a high level when helping teams understand technology components and how they interoperate. Coupled with an ability to be extremely detailed oriented when trying to identify and fix bugs.
• Self-motivated; independent, organized and proactive; highly responsive, flexible, and adaptable including working with global teams.

Preferred

• Certification in Adobe solutions.

About Chegg:

As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, CA with offices in San Francisco, New York, Portland, India, Israel, Berlin, and Ukraine. Chegg Student Hub Services Include Chegg Study, Chegg Tutoring, Chegg Math, Chegg Writing Tools, Test Prep, Careers Search, Internship Admissions, and College Admissions