Senior Data Analyst, Disney+

Job Description

Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service will consist of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars and National Geographic) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics.
The Senior Data Analyst will help track and understand shifts in key performance indicators aligned to growth, customer management and audience behaviour. They will generate detailed customer understanding around acquisition behaviour, product & content; usage, adoption, value, loyalty and quantify any impact of product, proposition and service changes.
This position will be able to master exploratory analysis, advanced reporting, deploy modelling and hypothesis testing via multivariate experiments, all in close collaboration with partners across the Data team and business groups. This is a permanent opportunity based in the London Hammersmith head office.
Responsibilities:

• Liaise with internal business stakeholders to understand their objectives, challenges and opportunities.
• Use exploratory analysis to deeply understand customers and their behaviours across platforms.
• Influence internal stakeholders.
• Partner with functional dept leads on end-to-end process of test design, implementation and analysis.
• Influence internal stakeholders at all levels of the organization to take actions based on insights generated to seize business opportunities.
• Communicate findings and insights to stakeholders across the company in a crystal clear and crisp way that avoids any potential confusion.
• Improve data fluency across the business to maximise self-sufficiency levels.

Qualifications & Experience:

• Experience in providing analytics to inform customer acquisition, retention, audience behaviour and marketing.
• Demonstrable work experience using SQL is required (we will assess this in the interview process).
• Direct experience working in web / digital / mobile/ video analytics or in web-based businesses.
• Experience in applying multivariate statistics, including logistic regression modelling, to business problems.
• Experience with defining, implementing and analysing A/B and multivariate experiments.
• Ability to think strategically, analyse and interpret market and consumer information.
• Strong communication and presentation skills – written, visual, and verbal presentations.
• Additional programming languages (e.g. Python/R) are preferred.
• Degree in an analytical field such as economics, mathematics, or computer science is desired. Advanced degree is a plus.
• Comfortable working in a fast-paced environment.
• Ability to work seamlessly with a cross-functional team of analysts, technologists, marketers and product managers.