Marketing Manager - CEE Job

Job Description

Requisition ID: 226908
Work Area: Marketing
Expected Travel: 0 - 50%
Career Status: Management
Employment Type: Regular Full Time

COMPANY DESCRIPTION
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

PURPOSE AND OBJECTIVES

The Marketing Director for Central and Eastern Europe (which comprises the following countries Austria, Czech Republic, Slovakia, Bulgaria, Rumania, Slovenia, Hungary, Poland, Croatia, Serbia and Ukraine) is an executive level position that bears responsibility and accountability for driving business results and organizational effectiveness. You will lead the development and implementation of SAP’s marketing strategy for increased awareness, competitive differentiation, thought leadership, revenue growth and customer loyalty. You are expected to drive innovative audience focused marketing from strategy to execution with an adequate mix of push and pull tactics, including branding, advertising, sponsoring, events, as well as online, social media and search channels. Additionally, you will be in charge of evolving and motivating a best-in-class Marketing organization as well as of engaging with internal and external stakeholders on various levels, leaving a strong footprint as a thought leader in the market.

TASKS AND RESPONSIBILITIES

As the Marketing Director SAP CEE, you will report into the Head of Marketing for MEE (Middle and Eastern Europe) and closely engage with the Market Unit CEE Leadership Team including Managing Director, Chief Operating Officer as well as Sales Heads to align on prioritization, progress, action items to improve performance and consistency with business strategy and go to market

You will be responsible for:

• Leading the development and implementation of innovative marketing strategy and programs in partnership with the SAP CEE Leadership Team to meet revenue and pipeline targets.
• Driving a strong digital first and innovative lead generation strategy in close alignment with sales
• Driving our goal to become a top10 brand worldwide by positioning SAP as the undisputed leader in the experience management, and as the purpose-driven Business Application Software Provider in the cloud
• Ensuring that persuasive, consistent and concise positioning occurs throughout all marketing programs within the customer segment/industry/line of business/SAP solution/market unit to position SAP as the preferred partner in digital transformation.
• Creating and communicating goals, objectives and key performance indicators for all marketing initiatives and ensuring that return on investment is achieved.
• Effectively managing the marketing budget and making decisions regarding investment levels for targeted customer segment, industry, solution or market unit opportunities.
• Building productive and influential executive relationships with internal and external constituents - acting as thought leader in the market engaging with PR, analysts and influencers to advance SAP’s reputation in the country.
• Ensuring cross-organizational and cross-country alignment to identify best practices, opportunities, share learning, leveraged resources, innovation, etc.
• Leading the team to operational excellence ensuring scale, leveragability, best practice definition, continuous learning and ensure the transition from strategy to deliverable.
• Building, retaining and evolving a high performing team with complementary strengths.
• Giving people opportunity and latitude to grow and achieve.
• Rewarding success and accomplishment with timely recognition of achievement.

EDUCATION AND QUALIFICATIONS

• Bachelor/Master degree in Marketing or equivalent experience
• 7+ years of experience in Marketing/Business Development/Sales, out of which at least 4 in leadership positions with proven track record of concrete business results
• Broad knowledge of business drivers and dynamics of the complex CEE marketplace.
• While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience.
• Strong skills related to people development, trust building, empowering, motivating and developing teams.
• Strong digital track-record and sales marketing experiences and proven business results
• Heavily data- and number-driven marketing mindset and experiences in marketing automation are beneficial
• Excellent local and English communication skills, negotiation, stakeholder management and presentation skills
• Ability and willingness to travel internationally – mostly within CEE
• Familiar with operating within matrix organizations, track record as a thought leader and influencer in physical or virtual communities.
• Open-mind, flexibility and versatility in adapting own strategy and decision making to rapidly evolving scenarios characterizing the addressed fast growth markets

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: [email protected] ).

Successful candidates might be required to undergo a background verification with an external vendor.

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