Market Researcher

Job Description

Key Job Accountabilities:

• Undertake in-depth analysis of the results to evaluate the demand for products and services.
• Establish diagnostics on the performance of L’Oréal within its parameters (brand,portfolio, category, etc.)
• Generate consumer insights, share them with the marketing teams and work with them to make the projects (products, services, communication) engaging for consumers
• Propose and formalize the scope of the market research projects (objectives,timeframes, human and material resources, costs),
• Guide CMI agencies on outsourced research projects and ensure the correct use and application of the Group's methodologies,
• Work with CMI agencies to produce high quality deliverables in line with project objectives.
• Track project performance ensuring adherence to agreed deadlines.
• Work with the internal clients (marketing teams, category management, digital, etc.) to develop their expertise and knowledge of the consumer and the generation of insights and market research.
• Take the role of adviser

Technical & Professional Competencies Required:

MARKET REASEARCH TOOLS EXPERTISE

• Demonstrates expertise on all types of market research methodology, panel analysis

BRAND, CONSUMER AND DIGITAL KNOWLEDGE

• Masters consumer, product and brand knowledge

INSIGHTMENT ACTIVATION

• Translates consumer and trends into meaningful insights

COLLABORATIVE LEADERSHIP

• Can deal with large volumes of work
• Pays attention to detail
• Is a good listener
• Is systematic and organized
• Deadline driven is non-negotiable
• Takes pride in their work
• Self-motivated / self-starter

Education / Experience Required:

• Experience in a customized research agency, in client service, is key
• Bachelor’s Degree at a recognized institution essential
• Advanced level of experience in Microsoft Excel, Word and PowerPoint advantageous
• 3 – 5 years working experience

L’ORÉAL Competencies Required:

? Acts / leads with human sensitivity

? Displays sensitivity to our “metier”

? Demonstrates entrepreneurship and innovates

? Achieves results, with integrity

? Manages complexity

? Interacts effectively