Job Description

Requisition ID: 224067
Work Area: Sales Operations
Expected Travel: 0 - 30%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3
Hiring Manager: Pranay Mital

Recruiter Name: Swati Nielson

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

The General Business (GB) market segment represents SAP’s fastest growth opportunity, particularly in Cloud. To accelerate market share in GB, it is of strategic importance to align all Demand Generation Function towards the key revenue opportunities, using a data driven and coordinated approach.

The process of energizing, engaging and acquiring new customers and retaining existing customers is strategic for the ongoing success of SAP. Our prospective customers are well-informed and highly demanding; they expect a flawless digital experience. As a company we need to map our Demand Generation processes to Modern Customer expectations and at the same time we need to understand relevant data patterns to optimize SAP’s addressable market in General Business.

The Expert in Demand Generation Management is responsible for driving a global practise that sets simple and repeatable global standards for demand generation, while allowing for local configuration. The ultimate objective is that we enable a superior customer experience and achieve ambitious revenue targets. It all starts with a strong understanding of modern industry best practices followed by an ability to align regional best practices within SAP

The expert can advocate change, drive buy-in and adoption and demonstrates a can-do environment and excellent team work abilities.

Key Responsibilities:

You are part of a core team that implements a Global GB Demand Management Practice

Identify and design ‘World Class ‘Demand Generation Technology & Automation:

• Align with expert and process owners in Marketing, Sales, Demand Generation (DDE), Operations and SAP Global partner organisation to collaborate on process innovation.
• Encourage and guide ‘program collaborators’ to design simple and scalable processes with a best in class digital customer experience in mind.
• Motivate colleagues to ‘think outside of the box’ and apply a design thinking approach, with the objective to get the best out of the contributors to the program.

Change Management

• Support a project management cadence to allow program contributors to keep to highly ambitious timelines
• Identify ‘global common practices’ among diverse regional practices and drive to achieve ‘common ground’ by linking to company objectives and excellent customer experience.
• Get buy-in and support from Key Stakeholders and Influencers with subject matter expertise, in order to get a widely supported program
• Structure a strong ‘feedback link’ in order to ensure ongoing ‘iteration’ and improvement efforts.

Drive adoption

• Identify highly capable and influential Early Adopters who will serve as local champions for the program
• Develop a strong communication framework that shows the value of the Demand Generation Best practices to the key users and management
• Drive cultural change by encouraging and rewarding teams across the regions, share success stories ensure ongoing discipline in the adoption of the processes.

Requirements

Ideally a Masters (or equivalent) degree or a track record that demonstrates a strategic approach

- 6+ years relevant experience in a Sales or Demand Generation environment in Demand Generation, with a track record of achieving key objectives and innovative mindset.

- Fluency in English and strong communication skills with international people

- Advanced understanding of SAP, product portfolio and solutions, organization, customers, partners, markets and competition

- Strong problem structuring and solving skills – paired with a high level of energy, resilience, intelligence and integrity Excellent communication & presentation skills on all management levels in an international, multi-cultural setting

Leadership skills and team player to enable the team to optimise key objectives.

- Hands-on mentality and self-motivation

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: [email protected] ).

Successful candidates might be required to undergo a background verification with an external vendor.

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