Director, Global Marketing Campaigns

Job Description

At PagerDuty, we believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Champion the Customer, Take the Lead, Run Together, Ack + Own and Bring Yourself - serve as the foundation of our collaborative and dynamic culture. Whether it’s conducting a retrospective, participating in our monthly Hackdays, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter. Pagerduty seeks a Marketing Director to define, plan and coordinate the execution of campaigns for a recently public company with a leading role in the Digital Operations category. Candidates should have a proven track record in developing marketing campaigns that support growth, pipeline generation and brand awareness globally. Given our growth rate, this opportunity requires a person with the ability to operate at strategic as well as tactical levels. The Director, Global Marketing Campaigns will partner with Product Marketing to define target audiences and messaging, with Digital Marketing and Field Marketing teams to design integrated campaigns, and with Marketing Operations to measure campaign ROI and effectiveness. Ability to partner, collaborate, and drive cross-functional alignment is key to the success of this role. This position reports into the General Manager of Growth Marketing, and represents the larger Marketing organization.

Responsibilities:

• Define, plan and coordinate the execution of integrated B2B marketing campaigns that drive awareness, engagement and pipeline
• Manage + Hire the Campaigns team, setting up a high-performance team that works cross-functionally across the groups to achieve key results
• Partner with Product Marketing to identify campaign objectives, themes, target audiences and messaging. Define the types of assets needed for the different stages of the buyer’s journey and work with product marketers to create the right assets for each campaign
• Work with internal and/or external agencies to define compelling campaign creative that aligns with campaign themes and brand guidelines
• Coordinate the creation and execution of global campaign plans across the Marketing organization
• Define lead nurture programs that drive engagement, conversion and funnel velocity
• Grow prospect database of addressable leads and ensure database cleanliness
• Partner with Marketing Operations to actively monitor and analyze campaign performance and effectiveness. Continually optimize creative, messaging, calls-to-action and the marketing mix
• Build reporting and communicate campaign performance on a regular basis.
• Ensure alignment across US-based corporate marketing functions and geo marketing teams with respect to campaign plans, objectives, messaging and assets. Work closely with geo teams to make sure campaigns are truly global and work in all the key regions.

Qualifications:

• Proven track record in developing, executing and managing integrated campaigns and programs that increase awareness and engagement
• Knack for developing stories and content that resonate with core technical personas and generate interest in technology solutions
• Strong depth in database marketing, including developing and segmenting lists
• Exceptional verbal and written communication skills. You understand your audience(s) and know what to say and, more importantly, how to say it
• Excellent interpersonal, relationship-building, influencing and negotiating skills
• Strong experience delivering comprehensive marketing campaign metrics that clearly measure how content, programs and campaigns are performing
• Experience with marketing automation, CRM, web analytics and BI platforms
• Prior experience working with geographically distributed marketing teams to develop global campaigns
• Understanding of a Modern B2B Buyer’s Journey
• Track record of managing programs, time and people efficiently

PagerDuty offers: Competitive salaries and company equity Comprehensive benefits package including: medical, dental, and vision plans for you, your spouse and family 401K, pre-tax commuter benefits, corporate discounts, cell phone allowance and more! Generous parental leave, paid vacation (3 weeks vacation your first year, 4 weeks afterwards) in addition to 12 paid holidays and ample sick leave Paid employee Volunteer Time - 20 hours per year Monthly company wide hack days Catered lunch daily plus breakfast on Wednesdays, and plenty of snacks and drinks Convenient office location in SoMa tech hub – accessible by BART, Muni and CalTrain PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs. Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. PagerDuty uses the E-Verify employment verification program. To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes. Apply for this job